Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay Vidyarthi asked, why not?
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Question Spark
Is Flying a Social or Solitary Experience?
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?
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Uncategorized
Presenting our free eBook: The Best of Sparksheet
As you know, Sparksheet is all about engagement. We’ve filled plenty of pixels preaching about the importance of meeting customers, passengers, or readers in their medium of choice. So with the growing reach of e-readers and tablet devices, it only makes sense for us to throw our content into this exciting new space with our first eBook, The Best of Sparksheet!
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Relationships, Travel
Like a Virgin: Live-Tweeting Sir Richard Branson
Virgin head Sir Richard Branson spoke at McGill University in Montreal Tuesday night, and Sparksheet was on the scene to live-tweet the event. Although the talk focused on leadership and growth, Sir Richard had some interesting things to say about employee engagement, brand preservation….and space travel.
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AVOD, Engagement Checkup, Travel
Engagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?
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Return on Engagement, Travel
Digital Asia: Cultural Differences and Localizing Your Brand
Asia is a big place. While digital media are thriving on the world’s largest continent, local differences in culture, infrastructure and access mean there’s no one-size-fits all approach for brands. TNS Australia’s Carolyn Childs breaks down the rules of digital engagement.
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