If you’re a content creator it’s never been easier to create. But what about the poor souls on the other end of the pitch? Submittable’s Michael FitzGerald argues it’s time for techies to shift their focus from the creators to the curators.
Read on →
Too many brands in the kitchen? In our latest look at unexpected brand partnerships, award-winning food and travel writer Chris Johns explores what happens when gourmet chefs check in to a hotel near you.
Read on →
Every January, media brands, gadget geeks and tech professionals flock to Las Vegas for the International Consumer Electronics Show. From interactive TV to in-car content, Sparksheet Creative Director Charles Lim…
Read on →
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom on Facebook to brands like Disney and Lady Gaga. In our latest Engagement Checkup we discover that gaming is more than a buzzword; it’s a business…
Read on →
As brands become more human through social media, the lines between our professional and personal selves, and between a company’s brand and its employees’ brands are blurring. Business writer Amanda DiSilvestro offers some tips for navigating the…
Read on →
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom… more
The Arab Spring is opening a new frontier for brands, but American marketers may want to look a… more
Slow Food. Slow Cities. Slow Content. Invoking the late Steve Jobs, Spafax Content Director Arjun… more
Nora Young is the host of Spark, CBC Radio’s show about the… more
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of… more
With 15 years of multiplatform experience under her belt, Rosie Allimonos has produced content for… more
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Carolyn Childs
Same Same, But Different: Understanding Emerging Markets
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s...
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to...
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into...
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been...
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s...
Before news aggregators, content curators, and Google’s omnipotent algorithm,…
As The New Yorker's first Web editor, Blake Eskin has led the iconic…
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web…
The iPad was supposed to be the saviour of magazines, but so far, most magazine…
Pouring the content on thick.
Sparksauce →
Get a $50 discount with promo code "sparksheetdx3"
We talk a lot about magazines making the jump from print to digital here at Sparksheet, but a… more
The world’s “emerging markets” are brimming with opportunities for brands, but each comes with… more
Calling himself the Marketoonist, Tom Fishburne creates… more
Co-founded by comedian Will Ferrell in 2007, online video platform more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and… more
Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny,… more
A founding father of online journalism, 15-year-old Slate.com now finds itself in a whole new world… more
For the past six decades Playboy magazine has set the benchmark for men’s entertainment and… more
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new… more
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Awards we’ve won
James O'Connor said:
Just a thought: the Beetle ad is actually now past 1mil views and not too far behind the Force ad....
Branded Entertainment vs. Viral Videos
Amanda Cosco said:
Hey there: Just found this site & I love it! Nice job on bringing in Shirky.
It’s Time to Focus on Tools of Curation
Zamzam said:
amazing article well done
Marketing in the Muslim World: Understanding the Hajj
Andrea Cook said:
That photo is so cute. Thanks for sharing the eye candy and brain food! Yum.
Happy Holidays from Sparksheet
Anita Windisman said:
OOps…I should have provided the link to TIME: http://www.time.com/time/ma...
How Clothing Brands Are Getting PersonalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
