Cramped airplane seats, dimly lit hotel rooms, painfully slow Internet – every business traveller is familiar with the challenges of getting work done on the road. Spafax’s Al St. Germain shares tips for making your next business trip a little more pleasurable.
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Best of the Web
Selling the Content Farm: Best of the Web – Vol. 8
Pixar inspires, iPad goes social and The Huffington Post gets its travel on in this week’s roundup of content, media and marketing links.
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Return on Engagement
Why hasn’t Foursquare taken off?
Location-sharing apps like Foursquare are supposed to be the next big thing in social media. But despite the hype, they still haven’t earned the trust of most consumers. Bestselling author and digital marketer Mitch Joel – President of Twist Image – says it’s time for that to change.
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Entertainment, Travel
KLM Diary: Media Lessons from a Day in Flight
Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all.
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Entertainment, Publishing, Q&A
Transmedia, Brazil: Q&A with Henry Jenkins
Media scholar and “Convergence Culture” author Henry Jenkins visited Brazil this summer to check out the country’s burgeoning transmedia scene. Local journalist Renata Acioli spoke to him about a culture on the threshold of international attention.
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Best of the Web
Make Your Own Media: Best of the Web – Vol. 7
Old Spice goes viral, Slate goes long and Cathay Pacific gets connected in this week’s roundup of content, media and travel marketing links.
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Return on Engagement, Travel
Keeping up with the Prosumer
Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia’s Carolyn Childs wonders if travel brands can keep up with the “professional consumer.”
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Question Spark, Travel
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What’s the best airport to get stuck in?
There are lots of reasons to spend time in an airport. Freak snowstorms, airline strikes, giant ash clouds. Or maybe you’re just a really big fan of Airworld. Whatever the reason, you have time to kill. So what airport would you choose to be in?
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Best of the Web
Our roundups of the most interesting things we’ve found.Make Your Own Media: Best of the Web – Vol. 7
Happy Social Media Day: Best of the Web – Vol. 6
Flying High Into South Africa: Best of the Web – Vol. 5
More Best of the Web »Engagement Checkup
Every month we take a look at what travel brands are doing online.How Airlines Handled the Ash Cloud – Engagement Checkup
Inform In tense, time-sensitive circumstances travellers turn to social media for information. The ...
