As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.
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Publishing, Return on Engagement
QR Codes: Connecting the Online and Offline Worlds
From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space.
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Best of the Web
Checking In: Best of the Web – Vol. 10
Facebook checks in, Seth Godin goes solo and the United-Continental re-brand hits some turbulence in this week’s roundup of content, media and travel marketing links.
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Return on Engagement, Travel
Why Trust Matters Online
Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia’s Carolyn Childs warns brands and marketers that success on the Web is all about trust.
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Entertainment
Transmedia, Brazil: Q&A with Maurício Mota
In our latest foray into Brazil’s burgeoning media culture, Rio-based journalist Renata Acioli speaks to Maurício Mota, founder and chief storytelling officer of the Alchemists, Brazil’s first transmedia production company.
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Entertainment, Q&A
TV on the Web: Q&A with blip.tv’s Dina Kaplan
Calling itself the “next generation television network,” blip.tv works with independent producers to host, distribute and monetize their Web series. We spoke to co-founder Dina Kaplan about branded entertainment and how the Web is changing the game for content creators and audiences alike.
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Best of the Web
Economy Class Hero: Best of the Web – Vol. 9
A flight attendant flees, Newsweek is sold and Hollywood directors go branded in this week’s roundup of content, media and travel marketing links.
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Return on Engagement, Travel
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No Place Like a Rental Home: Unpacking PackLate
In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of “online bookability.”
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Best of the Web
Our roundups of the most interesting things we’ve found.Checking In: Best of the Web – Vol. 10
Economy Class Hero: Best of the Web – Vol. 9
Airlines + Travel Marketing Disgruntled JetBlue flight attendant becomes folk hero. A former flight ...
Selling the Content Farm: Best of the Web – Vol. 8
Make Your Own Media: Best of the Web – Vol. 7
More Best of the Web »Engagement Checkup
Every month we take a look at what travel brands are doing online.How Airlines Handled the Ash Cloud – Engagement Checkup
Inform In tense, time-sensitive circumstances travellers turn to social media for information. The ...
