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Bring Your Own Audience: Q&A with Search Engine’s Jesse Brown

As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.

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Checking In: Best of the Web – Vol. 10

Facebook checks in, Seth Godin goes solo and the United-Continental re-brand hits some turbulence in this week’s roundup of content, media and travel marketing links.

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Why Trust Matters Online

Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia’s Carolyn Childs warns brands and marketers that success on the Web is all about trust.

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Transmedia, Brazil: Q&A with Maurício Mota

In our latest foray into Brazil’s burgeoning media culture, Rio-based journalist Renata Acioli speaks to Maurício Mota, founder and chief storytelling officer of the Alchemists, Brazil’s first transmedia production company.

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TV on the Web: Q&A with blip.tv’s Dina Kaplan

Calling itself the “next generation television network,” blip.tv works with independent producers to host, distribute and monetize their Web series. We spoke to co-founder Dina Kaplan about branded entertainment and how the Web is changing the game for content creators and audiences alike.

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Economy Class Hero: Best of the Web – Vol. 9

A flight attendant flees, Newsweek is sold and Hollywood directors go branded in this week’s roundup of content, media and travel marketing links.

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No Place Like a Rental Home: Unpacking PackLate

In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of “online bookability.”

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Best of the Web

Our roundups of the most interesting things we’ve found.

Checking In: Best of the Web – Vol. 10

Branded Content + Entertainment Facebook launches “Places” feature with a promo video that ...

Economy Class Hero: Best of the Web – Vol. 9

Airlines + Travel Marketing Disgruntled JetBlue flight attendant becomes folk hero. A former flight ...

Selling the Content Farm: Best of the Web – Vol. 8

Media + Magazines MediaShift devotes a full week to the new generation of ...

Make Your Own Media: Best of the Web – Vol. 7

Media + Magazines Wallpaper* lets readers play art director for a day. BBC News ...

More Best of the Web »

Engagement Checkup

Every month we take a look at what travel brands are doing online.

How Airlines Handled the Ash Cloud – Engagement Checkup

Inform In tense, time-sensitive circumstances travellers turn to social media for information. The ...

Can Airline Podcasts Amplify the Brand Experience?

The airline brand experience doesn’t start when the passenger finds their seat ...

Engagement Checkup: Airline iPhone Apps – PART II

Back in October we checked up on airline iPhone apps, and wondered ...

Engagement Checkup: Roger Smith Hotel

I met Adam Wallace and Brian Simpson at the BlogWorld Expo in ...

More Engagement Checkups »

Sparksheet Q&A

Questions and answers with the leading thinkers and influencers of the day.

TV on the Web: Q&A with blip.tv’s Dina Kaplan

How is blip.tv different from other online video sites? We like ...

Transmedia, Brazil: Q&A with Henry Jenkins

Jenkins is the Provost's Professor of Communication, Journalism, and Cinematic Arts at ...

Beyond the Media: Q&A with Bob Garfield

You’ve led parallel careers as an advertising columnist and media critic – ...

Speaking through the Web: Q&A with Roger Ebert – Part II

You were just honoured with the Webby Award as “Person of the ...

More Q&As »

The Transumer

We'll inspire you with ideas that help your brands connect with the consumer in transit.

Suite Yourself: Select-Service Hotels Go Global

More than a few frequent travellers are burned out on the excessive ...

Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games

“Faster, higher, stronger:” The athletic mantra of the Olympic Games is synonymous ...

Lufthansa Diary: Brand Lessons From a Day in Flight

Two full days. Forty-eight hours, including connection time, is what I’d spend ...

The Transumer: Home is Where Your Brand is

I’m thinking about going to Dubai or Capetown…for my next pedicure. I’m ...

More Transumer articles »