Most senior executives know their brands can’t afford to ignore the social web. But why are so many of these executives opting out of social themselves? Anita Windisman explains why there’s no such thing as being too busy for social media.
Read on →Curating the web.
Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think.
Read on →
In their new book Marketing in the Round, Gini Dietrich and Geoff Livingston explore how to develop an integrated marketing campaign in the digital era. In this preview, they explain why marketing is (a little bit) like war.
Read on →
In his brand new book, Return on Influence, business consultant and blogger Mark Schaefer explains why influence is the new currency of the social media age. In this excerpt, Schaefer explain what that means for your brand.
Read on →
With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.”
Read on →
Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and… more
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise,… more
Luxury hotel brands are using high-production-value short films to entice travellers to their… more
With events, social networking platforms and even a boutique agency under its belt, GOOD is much… more
Last year The Boston Globe suddenly shed its old media reputation by launching what’s been called… more
We all get epiphanies, but why? In his latest book, Imagine: How Creativity Works,… more
If you’re going to do a corporate blog, the first question is, "Why?"
Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s...
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to...
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into...
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been...
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s...
Before news aggregators, content curators, and Google’s omnipotent algorithm,…
As The New Yorker's first Web editor, Blake Eskin has led the iconic…
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web…
The iPad was supposed to be the saviour of magazines, but so far, most magazine…
Pouring the content on thick.
Sparksauce →
A founding father of online journalism, 15-year-old Slate.com now finds itself in a whole new world… more
How do you turn a national crisis into a marketing opportunity (and still be able to sleep at… more
Too many brands in the kitchen? In our latest look at unexpected brand partnerships, award-winning… more
As far as products go, they don’t get much more social than beer so craft breweries around the… more
Calling himself the Marketoonist, Tom Fishburne creates… more
Co-founded by comedian Will Ferrell in 2007, online video platform more
As Sesame Street’s new media director, Dan Lewis has the hairy task of giving the beloved… more
For the past six decades Playboy magazine has set the benchmark for men’s entertainment and… more
Whether you’re into Gossip Girl or Boardwalk Empire, chances are one of your favourite TV shows… more
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Awards we’ve won
Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
