About Us

Our Team

• Raymond Girard is Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.

• Dan Levy is Editor of Sparksheet. A journalist by training, he worked as a research assistant at the Berkman Center for Internet & Society at Harvard University, where he studied and scribbled about online media. He blogs sporadically at danjlevy.wordpress.com.

• Frequent flyer Arjun Basu is Editorial Director of Spafax. He is the former Editor-in-chief of enRoute and the author of Squishy, a collection of short stories. He is working on his first novel.

• Charles Lim is the Web Director at Spafax Interactive. He comes from a mostly Graphic Design background, and is an aficionado of videogames and pop-culture. His personal site is at chedonline.com.

• Niall McBain is Chief Executive Officer of custom content company Spafax. He began his career at British Satellite Broadcasting & DataVison Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a market leader in providing inflight entertainment management services, custom publishing and media sales.

• Joey Tanny is Community Manager at Sparksheet. A Graduate of Concordia's marketing program, he's a heavy consumer of social media, enjoys new ideas and is looking forward to his next travel adventure. Find him at jtinc.wordpress.com.

Contributors

• 

  Al St-Germain began his career at noted branding agency Landor Associates, where he managed numerous projects for Delta Air Lines and other clients. His abnormal love for the airline industry led him to an in-house stint at Delta in brand management, and later at United Airlines in customer-experience development. He is now Vice President, USA, at Spafax, managing its operations in Orange, California.
• 

  Andrew Davis is the co-founder and chief strategy officer officer of the Boston-based new media content creation shop Tippingpoint Labs. Since 2002, Tippingpoint Labs has been creating and distributing digital content for consumer brands, including Putnam Investments, TomTom and Breville. Mr. Davis previously developed content for the four major broadcast networks, CNN and MTV. In the late 1990s, he managed the Muppet workshop for The Jim Henson Company, working on films like Muppets From Space, and television series like Sesame Street.
• 

  Anita Windisman writes on the topics of mass customization, personalization and one to one marketing. She is the President and Founder of One of a Kind Publishing Inc., a company enabling the power of personalization. You can follow her on Twitter @AnitaWindisman.
• 

  Ben Rodier is a marketing and media professional based in Montreal. He is currently focused on new business and the development of online marketing opportunities for national television advertisers. Rodier specializes in consumer-facing branding, broadcast media and digital advertising. He holds a B.Comm in marketing from the John Molson School of Business and an MBA from Queen’s University.
• 

  Carolyn Childs is the Director of TNS Australia’s dedicated Travel and Leisure research division, based in Sydney. A recognized expert in tourism and travel research, her areas of specialization include branding and communications, airline and destination marketing, customer engagement, strategy and planning, and industry policy. She holds a Bachelor degree in Russian Studies and Politics from Bristol University.
• 

  Charlene Rooke is a Vancouver-based travel journalist, architecture groupie and voracious foodie. She is the editor-in-chief of Western Living and the former editor of Air Canada's enRoute. Follow her travels at http://twitter.com/packlight.
• 

  David Meerman Scott is the author of the bestselling The New Rules of Marketing & PR and the recently released World Wide Rave. His insights into marketing make him an in-demand speaker around the world. You can read more from him at webinknow.com or follow him on Twitter: @dmscott.
• 

  Ilana Weitzman is the editor-in-chief of Air Canada’s enRoute magazine. This Spafax publication has won hundreds of awards in the past decade, has twice been named the world’s best inflight publication by the WAEA and was recently named Canada’s best magazine by the Canadian Society of Magazine Editors.
• 

  Jay Vidyarthi is a User Experience Designer and Research Coordinator at Yu Centrik, a usability and design firm in Montreal. Jay has worked in web, application, mobile, and iTV for a wide range of clients including CIHI, Taleo, TD Insurance, United Nations and Videotron. He is also the primary usability analyst for social networking applications designed and developed by LevelSocial.
• 

  Known as the Moxie Maven, Jennifer Kettlewell is an expert on using social media for business. She is the creator of the Moxie Mafia System, and the voice of Moxie Mondays on Blog Talk Radio. She lives in Colorado with her husband, Matthew Kettlewell, and their four children. Follow her on Twitter @jenkettlewell
• 

  Joe Pulizzi is a leading writer, speaker, author and strategist for content marketing. Founder of client-vendor matching site Junta42, Joe is co-author of the highly-praised book Get Content Get Customers (McGraw-Hill), recognized as the handbook for content marketing. Awarded “Custom Media Innovator of the Year” by American Business Media, Joe travels around North America and Europe teaching marketers and publishers about how content and social media are changing the way we communicate with how customers. He blogs regularly at blog.junta42.com.
• 

  Julie Burgmeier is a Pacific Northwest based marketing consultant, boutique owner, and volunteer extraordinaire. She dedicates her creative energy to the small business and non-profit world. Follow her insights at Skagit Marketing.
• 

  Kunal Sinha is Executive Director – Discovery at Ogilvy & Mather Greater China. A 20-year veteran of the advertising industry, he is a seven-time winner of the WPP Atticus award for original thinking in the marketing services. He has spoken at Cambridge University, Harvard Business School, Peking University and Syracuse University, and is the author of three books including the award-winning "China’s Creative Imperative."
• 

  Lance Viau is the Senior Manager of Audio Programming at Spafax Inflight Entertainment. His pre-inflight days as an audio engineer included credits on multiple platinum concert videos and a Grammy Award-winning CD. Venus Stojsic is an audio producer/programmer at Spafax Inflight Entertainment. She is a music snob and foodie poseur. Follow her on Twitter: @somnambulist
• 

  Called the “rock star of digital marketing” Mitch Joel works with Montreal-based internet marketing company Twist Image and is the author of the blog Six Pixels of Separation and a regular columnist for the Vancouver Sun, the Montreal Gazette and Air Canada’s enRoute magazine. A book of the same name will be published by Grand Central Publishing this fall.
• 

  Rob Britton is principal of AirLearn, a consultancy focused on helping partners, suppliers, insiders, and students understand the complexities of the airline industry, as well as general marketing advice for airline, aviation, and travel companies. He worked for American Airlines for nearly 20 years in a variety of marketing, planning, and operational roles, and for two other carriers. He is now an annual guest lecturer at selective business schools worldwide, including Wharton, Kellogg, Rotman, London Business School, and the University of Cambridge.