About Us

Our Team

• Raymond Girard is Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.

• Dan Levy is Editor of Sparksheet. A journalist by training, he worked as a research assistant at the Berkman Center for Internet & Society at Harvard University, where he studied and scribbled about online media. He blogs sporadically at danjlevy.wordpress.com.

• Frequent flyer Arjun Basu is Editorial Director of Spafax. He is the former Editor-in-chief of enRoute and the author of Squishy, a collection of short stories. He is working on his first novel.

• Charles Lim is the Web Director at Spafax Interactive. He comes from a mostly Graphic Design background, and is an aficionado of video games and pop culture. His personal site is at chedonline.com.

• Niall McBain is Chief Executive Officer of custom content company Spafax. He began his career at British Satellite Broadcasting & DataVison Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a market leader in providing inflight entertainment management services, custom publishing and media sales.

• Joey Tanny is Community Manager at Sparksheet. A Graduate of Concordia's marketing program, he's a heavy consumer of social media, enjoys new ideas and is looking forward to his next travel adventure. Find him at jtinc.wordpress.com.

Contributors

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  Al St-Germain began his career at noted branding agency Landor Associates, where he managed numerous projects for Delta Air Lines and other clients. His abnormal love for the airline industry led him to an in-house stint at Delta in brand management, and later at United Airlines in customer-experience development. He is now Vice President, USA, at Spafax, managing its operations in Orange, California.
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  Andrew Davis is the co-founder and chief strategy officer officer of the Boston-based new media content creation shop Tippingpoint Labs. Since 2002, Tippingpoint Labs has been creating and distributing digital content for consumer brands, including Putnam Investments, TomTom and Breville. Mr. Davis previously developed content for the four major broadcast networks, CNN and MTV. In the late 1990s, he managed the Muppet workshop for The Jim Henson Company, working on films like Muppets From Space, and television series like Sesame Street.
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  Andy Hayes is the Managing Director of Travel Online Partners (TOP), which helps small businesses in travel and tourism with online technology. If you’re worried about your site's user experience, visit their website for a free assessment.
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  Anita Windisman writes on the topics of mass customization, personalization and one to one marketing. She is the President and Founder of One of a Kind Publishing Inc., a company enabling the power of personalization. You can follow her on Twitter @AnitaWindisman.
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  Aymar Jean Christian is a doctoral student in communication at the Annenberg School at the University of Pennsylvania. He researches visual culture, including web shows, vlogging, film and television. He has been published in Newsweek, The Washington Post, The Wall Street Journal and BusinessWeek. He also runs the small-but-proud Film@Perelman program and lectures on film at the Philadelphia Museum of Art.
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  Ben Rodier is a marketing and media professional based in Montreal. He is currently focused on new business and the development of online marketing opportunities for national television advertisers. Rodier specializes in consumer-facing branding, broadcast media and digital advertising. He holds a B.Comm in marketing from the John Molson School of Business and an MBA from Queen’s University.
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  Beth Freedman is a VP, Group Account Director at Arnold Worldwide. Based in Arlington, VA, she oversees clients across the Travel/Tourism spectrum, working to integrate best-in-class brand, digital and creative strategy and execution across communication channels. She also contributes monthly to MediaPost’s Travel Marketing newsletter and when inspiration strikes at justmytwopennies.wordpress.com.
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  Brett Snyder is the author of the award-winning air travel blog The Cranky Flier and President and Chief Airline Dork of the Cranky Concierge air travel assistance business. Brett became the youngest known travel agent in the US at the age of 12. Since that time, he has worked in revenue management, marketing, and strategy for airlines including America West, Eos, United, and USAir.
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  Carolyn Childs is the Director of TNS Australia’s dedicated Travel and Leisure research division, based in Sydney. A recognized expert in tourism and travel research, her areas of specialization include branding and communications, airline and destination marketing, customer engagement, strategy and planning, and industry policy. She holds a Bachelor degree in Russian Studies and Politics from Bristol University.
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  Charlene Rooke is the Executive Editor, Luxury Brands for Spafax in Toronto. She is a former editor of Western Living, enRoute and Avenue magazines. Follow her travels at http://twitter.com/packlight.
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  David Godsall is a writer, editor, wanderer and communications consultant who splits his time between Vancouver and San Francisco. He is the former online editor of Air Canada's enRoute magazine and has written for Western Living, BC Business Magazine and the New York Times. Follow him on twitter @dgodsall.
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  David Meerman Scott is the author of the bestselling The New Rules of Marketing & PR and the recently released World Wide Rave. His insights into marketing make him an in-demand speaker around the world. You can read more from him at webinknow.com or follow him on Twitter: @dmscott.
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  Jacqueline has been writing editorial for the past 10 years for publications such as Lush Magazine, ellecanada.com, Cheek Magazine and Vervegirl magazine. She is also the owner and editor-in-chief of SoloMag.com, an online lifestyle magazine for single women. Jacqueline has spent the past 12 years in the communications industry working in advertising with agencies such as DDB Canada, FCB, Bensimon Byrne and Sharpe Blackmore. She has also worked in public relations and corporate communications within DDB Canada and Cundari.
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  Ilana Weitzman is the editor-in-chief of Air Canada’s enRoute magazine. This Spafax publication has won hundreds of awards in the past decade, has twice been named the world’s best inflight publication by the WAEA and was recently named Canada’s best magazine by the Canadian Society of Magazine Editors.
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  Jay Vidyarthi is a User Experience Designer and Research Coordinator at Yu Centrik, a usability and design firm in Montreal. Jay has worked in web, application, mobile, and iTV for a wide range of clients including CIHI, Taleo, TD Insurance, United Nations and Videotron. He is also the primary usability analyst for social networking applications designed and developed by LevelSocial.
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  Jeffrey Spivock is a Toronto-based marketing strategist, pop culture junkie, volleyball dilettante and travel enthusiast. He has spearheaded projects for various retail brands, including Gap, H&M and Adidas Originals. Jeffrey recently completed a dual MBA/Master of Marketing, which allowed him to live, study and, most importantly, shop in Melbourne, Milan and Shanghai. Reach him at jeffreyspivock [at] gmail.com.
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  Known as the Moxie Maven, Jennifer Kettlewell is an expert on using social media for business. She is the creator of the Moxie Mafia System, and the voice of Moxie Mondays on Blog Talk Radio. She lives in Colorado with her husband, Matthew Kettlewell, and their four children. Follow her on Twitter @jenkettlewell
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  Joe Pulizzi is a leading writer, speaker, author and strategist for content marketing. Founder of client-vendor matching site Junta42, Joe is co-author of the highly-praised book Get Content Get Customers (McGraw-Hill), recognized as the handbook for content marketing. Awarded “Custom Media Innovator of the Year” by American Business Media, Joe travels around North America and Europe teaching marketers and publishers about how content and social media are changing the way we communicate with how customers. He blogs regularly at blog.junta42.com.
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  Julie Burgmeier is a Pacific Northwest based marketing consultant, boutique owner, and volunteer extraordinaire. She dedicates her creative energy to the small business and non-profit world. Follow her insights at Skagit Marketing.
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  Kunal Sinha is Executive Director – Discovery at Ogilvy & Mather Greater China. A 20-year veteran of the advertising industry, he is a seven-time winner of the WPP Atticus award for original thinking in the marketing services. He has spoken at Cambridge University, Harvard Business School, Peking University and Syracuse University, and is the author of three books including the award-winning "China’s Creative Imperative."
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  Lance Viau is the Senior Manager of Audio Programming at Spafax Inflight Entertainment. His pre-inflight days as an audio engineer included credits on multiple platinum concert videos and a Grammy Award-winning CD. Venus Stojsic is an audio producer/programmer at Spafax Inflight Entertainment. She is a music snob and foodie poseur. Follow her on Twitter: @somnambulist
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  Olivia Collette is a freelance journalist and copywriter. Though she’s written about fashion, travel, marketing, video games, politics and music, she prefers “bendy” to “jack-of-all-trades.” Olivia has worked with Spafax, LOULOU Magazine, Cossette, Saint-Jacques Vallée Young & Rubicam, Harry & Co and Upperkut. She’s also a card-carrying Ebert Club member. Follow her on Twitter at: @Olivia_Collette
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  Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. His first book, Six Pixels of Separation (published by Grand Central Publishing - Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: www.twistimage.com/blog.
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  Renata Acioli is a Brazilian journalist. She works as a Web content producer and consultant for Globo Television and conducts research on social media marketing, consumer behaviour and transmedia storytelling. Follow her thoughts on Brazil's vibrant media scene at mundomidias.blogspot.com
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  Rob Britton is principal of AirLearn, a consultancy focused on helping partners, suppliers, insiders, and students understand the complexities of the airline industry, as well as general marketing advice for airline, aviation, and travel companies. He worked for American Airlines for nearly 20 years in a variety of marketing, planning, and operational roles, and for two other carriers. He is now an annual guest lecturer at selective business schools worldwide, including Wharton, Kellogg, Rotman, London Business School, and the University of Cambridge.
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  Russell Sparkman is the CEO and co-founder of Fusionspark Media, which was incorporated in 1999. Sparkman has been a leading proponent of content marketing as a communications strategy, and is actively engaged in adapting transmedia storytelling approaches to new projects for B2B, B2C and non-profit clients.
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  Valérie Bélair-Gagnon is a Ph.D. student at City University London, specializing in journalism, globalization and international communications. She has worked as a Senior Communication Specialist at Sun Life Financial and as a Project Manager at the International Economic Forum for the Americas. She blogs at valeriebelairgagnon.wordpress.com

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