‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.



Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

We believe that we are living in a world where media outlets are becoming more like brands and brands are becoming more like media. While content creators are experimenting with new business models and digital platforms, businesses are using content to tell their stories, engage people, and make money.

Our mission is to help media and marketing professionals make sense of these changes and to spark new ideas for how brands can use content to communicate in a more human, compelling and platform-agnostic way.

Powered by Spafax, a tenthavenue/WPP content marketing agency, we are committed to being an editorially independent, transparent and forward-thinking business publication. We are not published on behalf of a client and we don’t have any advertising or sponsored content on the site unless specifically noted.

Sign up for our monthly newsletter to have Sparksheet delivered directly to your inbox. We also invite you to like us on Facebook, follow us on Twitter and let us know if you or anyone at your company have any sparks to share.

Our Team

  • Arjun BasuArjun Basu is Senior Vice President, Content Strategy, at Spafax. He is the former editor-in-chief of Air Canada's enRoute magazine and the author of Squishy, a collection of short stories, as well as the novel Waiting For The Man. Follow him on Twitter: @spafax_arjun

  • Natalie HaggarNatalie Haggar is the Community Manager at Sparksheet. She recently completed the Advertising Copywriting program at Humber College where she wrote fake ad campaigns with the least puns possible. She's a reader of comments, a follower of brands and a dabbler in friendship bracelets. Follow her at : @nataliehaggar.

  • Raymond GirardRaymond Girard is the Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.

  • Niall McBainNiall McBain is the CEO of Spafax. He began his career at British Satellite Broadcasting & DataVision Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a world leader in content marketing, inflight entertainment, and media sales.

Our Contributors

Want to write for us? Contact us!


Some of the awards we've won

Webby Award Honoree 2013 National Magazine Awards 2011 Webby Awards 2011 Canadian Online Publishing Awards W3 Awards 2010 Junta 42

Content Marketing Awards 2013

Webby Awards 2013

  • Webby Honoree for Best Email Newsletter

Folio Awards 2012

  • Best Standalone Digital Magazine, B2B (Gold – Eddie)
  • Best Online Column or Blog, B2B (Gold – Eddie) (Return of the Editor)
  • Silver – Best Digital Edition/Digital Magazine Design (Silver – Ozzie)

Canadian Online Publishing Awards 2012

  • Best overall online-only publication (Gold)
  • Best website design (Gold)
  • Best e-newsletter (Gold)
  • Best mobile-optimized website (Gold)
  • Best blog (Silver)
  • Best use of social media (Silver)
  • Best article of series of articles (Silver)

Folio Awards 2011

National Magazine Awards 2011

  • Silver for Best Digital Design

Webby Awards 2011

  • Webby Honoree for Best Business Blog

W3 Awards 2010

  • Corporate Communications (Silver)
  • Public Relations (Silver)
  • Blog Newsletter

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company

Back to the top ↑