Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
We believe that we are living in a world where media outlets are becoming more like brands and brands are becoming more like media. While content creators are experimenting with new business models and digital platforms, businesses are using content to tell their stories, engage people, and make money.
Our mission is to help media and marketing professionals make sense of these changes and to spark new ideas for how brands can use content to communicate in a more human, compelling and platform-agnostic way.
Powered by Spafax, a tenthavenue/WPP content marketing agency, we are committed to being an editorially independent, transparent and forward-thinking business publication. We are not published on behalf of a client and we don’t have any advertising or sponsored content on the site unless specifically noted.
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Dan Levy is the Editor of Sparksheet. He holds a master's degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl
Raymond Girard is the Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.
Charles Lim is the Design Director of Sparksheet and the designer/developer of this website. As the Digital Director of Spafax Interactive, he comes from a mostly graphic design background, and is an aficionado of video games and pop culture. His personal site is at chedonline.com.
Arjun Basu is the Content Director of Spafax. He is the former editor-in-chief of Air Canada's enRoute magazine and the author of Squishy, a collection of short stories. Follow him on Twitter: @spafax_arjun
Niall McBain is the CEO of Spafax. He began his career at British Satellite Broadcasting & DataVision Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a world leader in content marketing, inflight entertainment, and media sales.
Sophie Woodrooffe is the Editorial Assistant at Sparksheet. Having recently graduated from the University of Alberta with an MA in Philosophy, she keeps busy curating the web, indulging in social media, and copy editing for her local and international clients.
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