Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
We believe that we are living in a world where media outlets are becoming more like brands and brands are becoming more like media. While content creators are experimenting with new business models and digital platforms, businesses are using content to tell their stories, engage people, and make money.
Our mission is to help media and marketing professionals make sense of these changes and to spark new ideas for how brands can use content to communicate in a more human, compelling and platform-agnostic way.
Powered by Spafax, a tenthavenue/WPP content marketing agency, we are committed to being an editorially independent, transparent and forward-thinking business publication. We are not published on behalf of a client and we don’t have any advertising or sponsored content on the site unless specifically noted.
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Dan Levy is the Editor of Sparksheet. A journalist by training, he worked as a research assistant at the Berkman Center for Internet & Society at Harvard University, where he studied and scribbled about online media. He blogs sporadically at danjlevy.wordpress.com.
Raymond Girard is the Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.
Charles Lim is the Creative Director of Sparksheet and the designer/developer of this website. As the Digital Director of Spafax Interactive, he comes from a mostly graphic design background, and is an aficionado of video games and pop culture. His personal site is at chedonline.com.
Joey Tanny is the Community Manager of Sparksheet. A graduate of Concordia University's marketing program, he's an avid user of social media, enjoys new ideas and is looking forward to his next travel adventure. Find him at jtinc.wordpress.com.
Arjun Basu is the Content Director of Spafax. He is the former editor-in-chief of Air Canada's enRoute magazine and the author of Squishy, a collection of short stories. Follow him on Twitter: @spafax_arjun
Niall McBain is the CEO of Spafax. He began his career at British Satellite Broadcasting & DataVision Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a world leader in content marketing, inflight entertainment, and media sales.
Sophie Woodrooffe is an Editorial Intern at Sparksheet. Having recently graduated from the University of Alberta with an MA in Philosophy, she keeps busy curating the web, indulging in social media, and copy editing for her local and international clients.
Sarah McMahon-Sperber is an Editorial Intern at Sparksheet. She is completing a double major in Journalism and Public Policy at Concordia University. When she grows up, she plans on being paid to eat, write and laugh her way around the world.
Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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