Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
We believe that we are living in a world where media outlets are becoming more like brands and brands are becoming more like media. While content creators are experimenting with new business models and digital platforms, businesses are using content to tell their stories, engage people, and make money.
Our mission is to help media and marketing professionals make sense of these changes and to spark new ideas for how brands can use content to communicate in a more human, compelling and platform-agnostic way.
Powered by Spafax, a tenthavenue/WPP content marketing agency, we are committed to being an editorially independent, transparent and forward-thinking business publication. We are not published on behalf of a client and we don’t have any advertising or sponsored content on the site unless specifically noted.
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Sophie Woodrooffe is the Editor of Sparksheet. She dabbled in copy editing and radio journalism before making the switch to the web. She has an MA in Philosophy from the University of Alberta. Write to her at email@example.com. Follow her on twitter: @dswdrff.
Charles Lim is the Digital Director of Spafax and Sparksheet. He comes from a mostly graphic design background, and is an aficionado of video games and pop culture. His personal site is at chedonline.com.
Laura Service is the Designer of Sparksheet. She has her BA in graphic design from Vancouver Island University. Her roles involve freelance web design on award-winning creative projects at Spafax. Her personal site is at lauraservice.ca and you can follow her on Twitter @smervice.
Arjun Basu is Senior Vice President, Content Strategy, at Spafax. He is the former editor-in-chief of Air Canada's enRoute magazine and the author of Squishy, a collection of short stories, as well as the novel Waiting For The Man. Follow him on Twitter: @spafax_arjun
Raymond Girard is the Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.
Niall McBain is the CEO of Spafax. He began his career at British Satellite Broadcasting & DataVision Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a world leader in content marketing, inflight entertainment, and media sales.
Richard Francella is the Community Manager and Marketing Intern at Sparksheet. He recently completed his graduate studies in Public Relations and Communications Management at McGill University. He is passionate about all things involving pop culture, politics and corporate social responsibility. Follow Richard on twitter: @rfrancel.
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