About Us

Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

We believe that we are living in a world where media outlets are becoming more like brands and brands are becoming more like media. While content creators are experimenting with new business models and digital platforms, businesses are using content to tell their stories, engage people, and make money.

Our mission is to help media and marketing professionals make sense of these changes and to spark new ideas for how brands can use content to communicate in a more human, compelling and platform-agnostic way.

Powered by Spafax, a tenthavenue/WPP content marketing agency, we are committed to being an editorially independent, transparent and forward-thinking business publication. We are not published on behalf of a client and we don’t have any advertising or sponsored content on the site unless specifically noted.

Sign up for our monthly newsletter to have Sparksheet delivered directly to your inbox. We also invite you to like us on Facebook, follow us on Twitter and let us know if you or anyone at your company have any sparks to share.

Our Team

Dan Levy is the Editor of Sparksheet. He holds a master's degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl
Raymond Girard is the Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.
Charles Lim is the Design Director of Sparksheet and the designer/developer of this website. As the Digital Director of Spafax Interactive, he comes from a mostly graphic design background, and is an aficionado of video games and pop culture. His personal site is at chedonline.com.
Arjun Basu is the Content Director of Spafax. He is the former editor-in-chief of Air Canada's enRoute magazine and the author of Squishy, a collection of short stories. Follow him on Twitter: @spafax_arjun
Niall McBain is the CEO of Spafax. He began his career at British Satellite Broadcasting & DataVision Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a world leader in content marketing, inflight entertainment, and media sales.
Sophie Woodrooffe is the Editorial Assistant at Sparksheet. Having recently graduated from the University of Alberta with an MA in Philosophy, she keeps busy curating the web, indulging in social media, and copy editing for her local and international clients.

Our Contributors

Want to write for us? Contact us!

Adam Broitman

Partner, Circ.us • Blogger, imediaconnection.com
Al St. Germain

Vice President, Spafax USA
Alex Rowland

Chief Operating Officer, Alphabird
Aliyah Shamsher

Editorial Assistant, Spafax Luxury Brands
Amanda DiSilvestro

Writer, Higher Visibility
Amber Osborne

Social Media Consultant, missdestructo.com • Director of the CEO, Head of Lettuce Media
Andrew Davis

Author, "Brandscaping" • Co-Founder, Tippingpoint Labs
Andy Hayes

Managing Director, Travel Online Partners • Editor, sharingtravelexperiences.com
Angie Pascale

Communications and Social Media Manager, Location3 Media • Blogger, location3.com/blog
Anita Windisman

President and Founder, One of a Kind Marketing • Blogger, blogs.oneofakindpublishing.com
Anne Caborn

Co-Founder and Creative Director, CDA • Director, Make it and Mend it Ltd.
Annemarie Steen

Actress • Speaker • Facilitator ;
Ashkan Karbasfrooshan

CEO, watchmojo.com
Avi Dan

Founder, Avidan Strategies
Aymar Jean Christian

Assistant professor of communication, Northwestern University • Editor, Hacktivision
Ben Rodier

Director of Strategic Partnerships, Ad Splash Media
Beth Freedman

Group Account Director, Fallon • Contributor, MediaPost's Travel Marketing Newsletter
Biserka Anderson

Content Marketer, Brightfire
Bob Garfield

Host, "On The Media" • Author, "Can't Buy Me Like"
Brett Snyder

Award-winning blogger, crankyflier.com • President, Cranky Concierge
Carly Gatto

Office Manager, Spafax Toronto
Carol Roth

Investment Banker, Business Strategist and Deal Maker • Author, "The Entrepreneur Equation"
Carolyn Childs

Director of Travel and Leisure Research Division, TNS Australia • Blogger, sixthsenseinsights.com.au
Chantal Scott

Marketing Assistant, CruisePlus
Charlene Rooke

Travel writer • Former Editor, Western Living and enRoute
Chris Baggott

CEO, Compendium
Chris Brogan

President, Human Business Works • Bestselling Author, "Trust Agents"
Chris Johns

Award-winning food and travel writer
Christian Arno

Founder, Lingo24
Colin Agur

Ph.D. Student, Colombia University • Blogger, www.colinagur.com
Craig Badings

Director, Cannings Corporate Communications • Author, Brand Stand • Blogger, Thought Leadership Strategy;
Craig Silverman

Director of Content, Spundge • Founder and Editor, Regret the Error • Journalist;
Daniella Koren

Founder and President, DKI
Dave Godsall

Communications Consultant, PHS Community Services • Assistant Editor of BC Business, Canada Wide Media
Dave Kerpen

Co-Founder and CEO, Likeable Media • Author, "Likeable Business"
David Meerman Scott

Bestselling Author, "The New Rules of Marketing & PR" • Blogger, webinknow.com
Dorie Clark

CEO, Clark Strategic Communications • Author, "Reinventing You" • Strategy Consultant;
Doug Levy

Founder and CEO, MeplusYou • Author, "Can't Buy Me Like"
Eve Thomas

Assistant Editor of Luxury Brands, Spafax • Pop culture expert, Kelly Alexander Show
Floris Lefever

Online Marketer and Project Manager, Absoluut (Belgium)
Geoff Livingston

Vice President, Strategic Partnerships, Razoo • Co-author, "Marketing in the Round"
Gini Dietrich

Founder and CEO, Arment Dietrich • Blogger, Spin Sucks • Co-author, "Marketing in the Round";
Gordon Plutsky

Chief Marketing Officer, King Fish Media • Author, "How to Choose the Right Marketing Agency"
Greg Dorban

Head of Inbound Marketing, Ledger Bennet
Gunther Sonnenfeld

SVP Director of Experience and Applied Technology, RAPP • Co-Founder, ThinkState
Hank Wasiak

Partner, The Concept Farm • Bestselling Author, "The Asset-Based Thinking Series"
Heidi Sullivan

Senior VP, Cision
Henry Lawson

CEO, nFluence Media
Ilan Mester

Arts and Entertainment Writer
Ilana Weitzman

Editor-in-Chief, enRoute Magazine
Ja-Naé Duane

Director of Social Media, Overdrive Interactive • Author, “How to Start Your Business with $100” • Opera singer ;
Jacinthe Dupuis

Online Editorial Assistant, Spafax
Jacqueline Parker

Owner and Editor-in-Chief, solomag.com • Co-Founder, Les Petite Amies Productions
Jamille Barreto

Digital Production Manager, Spafax
Jason Wells

CEO, ContactPoint • Former Senior Vice President, Sony
Jay Vidyarthi

User Experience Designer and Research Coordinator, Yu Centrik • Primary Usability Analyst, LevelSocial
Jeff Pulver

Founder and Curator, #140Conf • Creator, Voice on the Net (VON)
Jeffrey Spivock

Manager, Marketing Communications, NATIONAL Public Relations
Jennifer Kettlewell

Creator, Moxie Mafia System • Executive Director of NW Colorado, BNI
Joe Pulizzi

Executive Director, Content Marketing Institute • Founder, Junta42 • Co-Author, "Get Content Get Customers";
Joel Backaler

Founder, China Observer
Joey Tanny

Founder, Tanny & Joe
John Kurien

Web Marketing & Operations Manager, veraprint.com • Online Media Strategist, BAM Strategy
Jordan Markowski

Content and Community Manager, Dx3 Canada and AndroidTO
Jose Lizarraga

Video Editor, Spafax
Julie Burgmeier

Owner, Skagit Marketing • Consultant at McGraw-Hill
Julien Smith

Author, "Trust Agents," "The Flinch"
Karyn Campbell

LA-based art, design, lifestyle and tech writer • Community Manager, The IdeaLists
Kent Valentine

Engagement Director, Last Exit • Stand-up Comedian
Kimberlie Birks

Masters Student, Design Criticism at School of Visual Arts • Contributor, enRoute Magazine
Kunal Sinha

Chief Knowledge Officer, Ogilvy & Mather China • Award-winning Author, China's Creative Imperative
Lisa Movius

Shanghai-based journalist
Liz Alexander

Professor, University of Texas at Austin • Author • Speaker;
Marissa Gagnier

Social Media Specialist, Corel • Blogger, marissagagnier.com, dollsndeals.com
Mark Schaefer

Director, Schaefer Marketing Solutions • Author, "Return on Influence" • Marketing professor, Rutgers;
Marlon Rodrigues

Director of Alliances, Polar Mobile
Maura McWalters

Senior Manager, TV Acquisitions, Spafax • Columnist, Access magazine
Michael Brito

Vice President, Edelman Digital • Blogger, britopian.com
Michael FitzGerald

Co-founder, Submittable • Author, "Radiant Days"
Mike Essex

Digital Marketer, Koozai • Author, "Free Stuff Everyday"
Miriam Berger

Owner/Consultant, AppleCrisp Marketing Solutions • Blogger, travellingstarfish.com
Missie Peters

Associate, Kendallwood
Mitch Joel

President, Twist Image • Bestselling Author, "Six Pixels of Separation"
Nancy Duarte

CEO, Duarte, Inc • Author, "Resonate"
Natasha Mekhail

Editor, Spafax Luxury Brands
Nazia Du Bois

Head of Strategy, Ogilvy Noor • Co-Author, "Brands, Islam and the New Muslim Consumer"
Nina Lassam

Content Partnership Manager, Wattpad • Digital publishing and marketing consultant
Olivia Collette

Freelance Journalist and Copywriter
Paul Spicer

Partner, Etre Communications • Tech writer, Richmond Grid
Ramon Bez

Product Marketer, BraveNewTalent
Renata Acioli

Web Content Producer and Consultant, TV Globo and CCAA • Blogger, mundomidias.blogspot.com
Ric Dragon

CEO and Co-Founder, DragonSearch • Blogger, dragonsearchmarketing.com/blog
Robert Passikoff

Founder and President, Brand Keys • Author, "The Certainty Principle" • Speaker;
Rupert Day

CEO, tenthavenue
Russell Sparkman

CEO and Co-Founder, Fusionspark Media • Founder and Executive Director, Langley Center for New Media
Sarah McMahon-Sperber

Journalist
Sean McVey

Online Marketing Director, Hinge • Author, "Online Marketing for Professional Services"
Seth Godin

Author • Marketer • Founder, Squidoo.com;
Sharlene Sones

Founder/Brand Storyteller, Brandstoria
Shel Holtz

Principal, Holtz Communication + Technology • Author • Advisory Board Member, The Mayo Clinic Center for Social Media;
Shelina Janmohamed

Senior Strategist, Ogilvy Noor
Ted Leonhardt

Management Consultant • Negotiation Trainer
Toby Murdock

Co-Founder & CEO, Kapost
Tracy Bains

Manager of Communications, University of British Columbia • Executive, CoopCulture
Valérie Bélair-Gagnon

Ph.D. Student, City University London • Blogger, valeriebelairgagnon.wordpress.com
Warren Etheredge

Founder, The Warren Report • Co-Founder, The Film School • Host, The High Bar;