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Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet is an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

We believe that we are living in a world where media outlets are becoming more like brands and brands are becoming more like media. While content creators are experimenting with new business models and digital platforms, businesses are using content to tell their stories, engage people, and make money.

Our mission is to help media and marketing professionals make sense of these changes and to spark new ideas for how brands can use content to communicate in a more human, compelling and platform-agnostic way.

Powered by Spafax, a tenthavenue/WPP content marketing agency, we are committed to being an editorially independent, transparent and forward-thinking business publication. We are not published on behalf of a client and we don’t have any advertising or sponsored content on the site unless specifically noted.

Sign up for our monthly newsletter to have Sparksheet delivered directly to your inbox. We also invite you to like us on Facebook, follow us on Twitter and let us know if you or anyone at your company have any sparks to share.


Our Team

  • Dan LevyDan Levy is the Editor of Sparksheet. A journalist by training, he worked as a research assistant at the Berkman Center for Internet & Society at Harvard University, where he studied and scribbled about online media. He blogs sporadically at danjlevy.wordpress.com.

  • Raymond GirardRaymond Girard is the Publisher of Sparksheet. As President of Spafax Interactive, he’s leading Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the “consumer in transit” throughout the entire journey experience.

  • Charles LimCharles Lim is the Creative Director of Sparksheet and the designer/developer of this website. As the Digital Director of Spafax Interactive, he comes from a mostly graphic design background, and is an aficionado of video games and pop culture. His personal site is at chedonline.com.

  • Joey Tanny Joey Tanny is the Community Manager of Sparksheet. A graduate of Concordia University's marketing program, he's an avid user of social media, enjoys new ideas and is looking forward to his next travel adventure. Find him at jtinc.wordpress.com.

  • Arjun BasuArjun Basu is the Content Director of Spafax. He is the former editor-in-chief of Air Canada's enRoute magazine and the author of Squishy, a collection of short stories. Follow him on Twitter: @spafax_arjun

  • Niall McBainNiall McBain is the CEO of Spafax. He began his career at British Satellite Broadcasting & DataVision Ltd and later headed up special projects at Chrysalis. Since joining WPP in 2000, Spafax has become a world leader in content marketing, inflight entertainment, and media sales.

  • Sophie WoodrooffeSophie Woodrooffe is an Editorial Intern at Sparksheet. Having recently graduated from the University of Alberta with an MA in Philosophy, she keeps busy curating the web, indulging in social media, and copy editing for her local and international clients.

  • Sarah McMahon-SperberSarah McMahon-Sperber is an Editorial Intern at Sparksheet. She is completing a double major in Journalism and Public Policy at Concordia University. When she grows up, she plans on being paid to eat, write and laugh her way around the world.


Our Contributors

Want to write for us? Contact us!

  • adam-broitman
    Adam Broitman

    Partner, Circ.us • Blogger, imediaconnection.com

  • al-st-germain
    Al St. Germain

    Vice President, Spafax USA

  • alex-rowland
    Alex Rowland

    Chief Operating Officer, Alphabird

  • aliyah-shamsher
    Aliyah Shamsher

    Editorial Assistant, Spafax Luxury Brands

  • amanda-disilvestro
    Amanda DiSilvestro

    Writer, Business.com

  • amber-osborne
    Amber Osborne

    Social Media Consultant, missdestructo.com • Director of the CEO, Head of Lettuce Media

  • andrew-davis
    Andrew Davis

    Co-Founder and Chief Strategy Officer, Tippingpoint Labs

  • andy-hayes
    Andy Hayes

    Managing Director, Travel Online Partners • Editor, sharingtravelexperiences.com

  • angie-pascale
    Angie Pascale

    Communications and Social Media Manager, Location3 Media • Blogger, location3.com/blog

  • anita-windisman
    Anita Windisman

    President and Founder, One of a Kind Marketing • Blogger, blogs.oneofakindpublishing.com

  • anne-caborn
    Anne Caborn

    Co-Founder and Creative Director, CDA • Director, Make it and Mend it Ltd.

  • ashkan-karbasfrooshan
    Ashkan Karbasfrooshan

    CEO, watchmojo.com

  • aymar-jean-christian
    Aymar Jean Christian

    Doctoral Student, Annenberg School at the University of Pennsylvania • Blogger, blog.ajchristian.org

  • ben-rodier
    Ben Rodier

    Director of Strategic Partnerships, Ad Splash Media

  • beth-freedman
    Beth Freedman

    Group Account Director, Fallon • Contributor, MediaPost's Travel Marketing Newsletter

  • brett-snyder
    Brett Snyder

    Award-winning blogger, crankyflier.com • President, Cranky Concierge

  • carol-roth
    Carol Roth

    Investment Banker, Business Strategist and Deal Maker • Author, "The Entrepreneur Equation"

  • carolyn-childs
    Carolyn Childs

    Director of Travel and Leisure Research Division, TNS Australia • Blogger, sixthsenseinsights.com.au

  • chantal-scott
    Chantal Scott

    Marketing Assistant, CruisePlus

  • charlene-rooke
    Charlene Rooke

    Travel writer • Former Editor, Western Living and enRoute

  • chris-brogan
    Chris Brogan

    President, Human Business Works • Bestselling Author, "Trust Agents"

  • chris-johns
    Chris Johns

    Award-winning food and travel writer

  • christian-arno
    Christian Arno

    Founder, Lingo24

  • dave-godsall
    Dave Godsall

    Communications Consultant, PHS Community Services • Assistant Editor of BC Business, Canada Wide Media

  • david-meerman-scott
    David Meerman Scott

    Bestselling Author, "The New Rules of Marketing & PR" • Blogger, webinknow.com

  • eve-thomas
    Eve Thomas

    Assistant Editor of Luxury Brands, Spafax • Pop culture expert, Kelly Alexander Show

  • gordon-plutsky
    Gordon Plutsky

    Chief Marketing Officer, King Fish Media • Author, "How to Choose the Right Marketing Agency"

  • gunther-sonnenfeld
    Gunther Sonnenfeld

    SVP Director of Experience and Applied Technology, RAPP • Co-Founder, ThinkState

  • hank-wasiak
    Hank Wasiak

    Partner, The Concept Farm • Bestselling Author, "The Asset-Based Thinking Series"

  • ilan-mester
    Ilan Mester

    Arts and Entertainment Writer

  • ilana-weitzman
    Ilana Weitzman

    Editor-in-Chief, enRoute Magazine

  • ja-nae-duane
    Ja-Naé Duane

    Director of Social Media, Overdrive Interactive • Author, “How to Start Your Business with $100” • Opera singer ;

  • jacinthe-dupuis
    Jacinthe Dupuis

    Online Editorial Assistant, Spafax

  • jacqueline-parker
    Jacqueline Parker

    Owner and Editor-in-Chief, solomag.com • Co-Founder, Les Petite Amies Productions

  • jamille-barreto
    Jamille Barreto

    Digital Production Manager, Spafax

  • jay-vidyarthi
    Jay Vidyarthi

    User Experience Designer and Research Coordinator, Yu Centrik • Primary Usability Analyst, LevelSocial

  • jeff-pulver
    Jeff Pulver

    Founder and Curator, #140Conf • Creator, Voice on the Net (VON)

  • jeffrey-spivock
    Jeffrey Spivock

    Senior Consultant of Marketing Communications, NATIONAL Public Relations

  • jennifer-kettlewell
    Jennifer Kettlewell

    Creator, Moxie Mafia System • Executive Director of NW Colorado, BNI

  • joe-pulizzi
    Joe Pulizzi

    Executive Director, Content Marketing Institute • Founder, Junta42 • Co-Author, "Get Content Get Customers";

  • john-kurien
    John Kurien

    Web Marketing & Operations Manager, veraprint.com • Online Media Strategist, BAM Strategy

  • jose-lizarraga
    Jose Lizarraga

    Video Editor, Spafax

  • julie-burgmeier
    Julie Burgmeier

    Owner, Skagit Marketing • Consultant at McGraw-Hill

  • karyn-campbell
    Karyn Campbell

    LA-based art, design, lifestyle and tech writer • Community Manager, The IdeaLists

  • kimberlie-birks
    Kimberlie Birks

    Masters Student, Design Criticism at School of Visual Arts • Contributor, enRoute Magazine

  • kunal-sinha
    Kunal Sinha

    Chief Knowledge Officer, Ogilvy & Mather China • Award-winning Author, China's Creative Imperative

  • marlon-rodrigues
    Marlon Rodrigues

    Director of Alliances, Polar Mobile

  • michael-brito
    Michael Brito

    Vice President, Edelman Digital • Blogger, britopian.com

  • michael-fitzgerald
    Michael FitzGerald

    Co-founder, Submittable • Author, "Radiant Days"

  • mike-essex
    Mike Essex

    Digital Marketer, Koozai • Author, "Free Stuff Everyday"

  • miriam-berger
    Miriam Berger

    Owner/Consultant, AppleCrisp Marketing Solutions • Blogger, travellingstarfish.com

  • mitch-joel
    Mitch Joel

    President, Twist Image • Bestselling Author, "Six Pixels of Separation"

  • natasha-mekhail
    Natasha Mekhail

    Managing Editor, Spafax Luxury Brands

  • nazia-dubois
    Nazia Du Bois

    Head of Strategy, Ogilvy Noor • Co-Author, "Brands, Islam and the New Muslim Consumer"

  • nina-lassam
    Nina Lassam

    Content Partnership Manager, Wattpad • Digital publishing and marketing consultant

  • olivia-collette
    Olivia Collette

    Freelance Journalist and Copywriter

  • paul-spicer
    Paul Spicer

    Partner, Etre Communications • Tech writer, Richmond Grid

  • renata-acioli
    Renata Acioli

    Web Content Producer and Consultant, TV Globo and CCAA • Blogger, mundomidias.blogspot.com

  • ric-dragon
    Ric Dragon

    CEO and Co-Founder, DragonSearch • Blogger, dragonsearchmarketing.com/blog

  • russell-sparkman
    Russell Sparkman

    CEO and Co-Founder, Fusionspark Media • Founder and Executive Director, Langley Center for New Media

  • sharlene-sones
    Sharlene Sones

    Founder/Brand Storyteller, Brandstoria

  • shelina-janmohamed
    Shelina Janmohamed

    Senior Strategist, Ogilvy Noor

  • toby-murdock
    Toby Murdock

    Co-Founder & CEO, Kapost

  • tracy-bains
    Tracy Bains

    Manager of Communications, University of British Columbia • Executive, CoopCulture

  • valerie-belair-gagnon
    Valérie Bélair-Gagnon

    Ph.D. Student, City University London • Blogger, valeriebelairgagnon.wordpress.com

  • warren-etheredge
    Warren Etheredge

    Founder, The Warren Report • Co-Founder, The Film School • Host, The High Bar;

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company

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