Kindle Fire, Amazon’s brand new tablet, is selling faster than tickets to a Lady Gaga concert. Okay, maybe not that fast. But the figures are still significant; according to website Cult of Android, consumers are ordering approximately 2,000 Kindle Fire tablets every hour.

If the new tablet continues to sell at this rate, Amazon will have sold more than 2.5 million tablets before Kindle Fire hits shelves on Nov. 15.

There’s no doubt these figures are impressive (if they’re in fact completely accurate). The question now is: What does this mean for Apple, who just lost its visionary chief innovator Steve Jobs? After all, the iPad had 85 per cent of the tablet market by the end of 2010, according to EMarketer.

Susquehanna Financial Group analyst Herman Leung told Bloomberg he doesn’t think Kindle Fire is an “iPad killer” because it’s geared towards a lower-end consumer. Kindle Fire is priced at $199 while the cheapest iPad costs nearly $500.

Kindle Fire’s relatively low price makes it an impulse buy, an advantage it holds over the iPad. That being said, there are countless differences between the two tablets.

For starters, Kindle Fire has a 7-inch screen while the iPad comes with a 9.7-inch one. This difference doesn’t seem like a big deal, but anyone who watches movies or TV shows on a tablet will tell you the additional 2.7 inches makes a huge difference.

And unlike the iPad, Amazon’s latest Kindle doesn’t come with a built-in camera or microphone (which means you can forget about Skyping or taking snapshots).

But Kindle Fire is not to be underestimated. The tablet proves that Amazon – a company that started off essentially as an online bookstore – is serious about digital content and providing a platform for it.

And it looks like some of the major magazine publishers believe in the new device as well; All Things D reports that Conde Nast, Meredith and Hearst are on board to sell their magazines via Amazon’s tablet.