If you haven’t been following the latest news from Apple, let us bring you up to date. Earlier this week Apple announced an update to their iMac and Mac Mini lines. Their 13-inch Macbook will now come with a high-resolution Retina display and their iPad will come with a faster processor.
But the biggest announcement wasn’t the updated list of existing products. It was the very new 7.9-inch iPad mini.
By releasing the iPad mini, Apple seems to have succumbed to competition from Amazon, Google and other Android tablet makers. A 7-inch tablet is easier to hold than the original 9.7-inch iPad and it’s a practical choice in terms of cost and transportation.
Seeing an opening in the market, Apple’s competitors jumped on that tablet size right away with the launches of Kindle and Nexus 7. Now, Apple has moved in with the iPad mini in order to solidify their dominance in the tablet market.
It would appear that this move is all about market pressure. Apple isn’t known to be influenced by its competition, customers or third-party vendors. The company’s secrecy, focused product line, design-first attitude and vertical business model often leave hardware and software vendors scrambling to catch up with each new iProduct release.
For years, Apple has been the trendsetter. This time, it’s rushing to catch up.
Just more proof that competition spurs innovation and benefits the consumer.