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Facebook checks in, Seth Godin goes solo and the United-Continental re-brand hits some turbulence in this week’s roundup of content, media and travel marketing links.
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In our latest foray into Brazil’s burgeoning media culture, Rio-based journalist Renata Acioli speaks to Maurício Mota, founder and chief storytelling officer of the Alchemists, Brazil’s first transmedia production company.
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Calling itself the “next generation television network,” blip.tv works with independent producers to host, distribute and monetize their Web series. We spoke to co-founder Dina Kaplan about branded entertainment and how the Web is changing the game for content creators and audiences alike.
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Keep ReadingMarketing Lesson from the Grateful Dead: Choose a Memorable Brand Name
Marketing experts David Meerman Scott and Brian Halligan’s new book zeroes in on what businesses can learn from legendary rock band the Grateful Dead. In this excerpt, they explore the art of choosing a great brand name.
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