The Next Chapter of Sparksheet
We’re changing things up and branching out…while not changing what we set out to do. Watch this space.
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Part 2: Are you experienced? The future of content marketing is still all about you
More than ever brands need consumers to become a part of their story. But then what? More creativity, more user experience, a lot more you. Yes, you are the brands' future.
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Spinning Straw Into Gold
The numbers are in on social media, and it's not looking like.. anything? As brands continue to pour more of their marketing budgets into the murky waters of social - and with ROI remaining elusive - we have to ask: Does social media marketing…
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Are You Experienced? The final frontier of content marketing is all about you.
First it was television, then came the constant bombardment of social media but now, marketing has found a new place right back where it started: the human experience. Experiential marketing is the best way to get your content exactly where you want…
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Marketing is a Human Activity
As bots become more and more prevalent, as brands take an aggressive approach to social media, and as everyone drowns in data, it’s worth remembering that successful marketing has always been about one thing only: a personal connection.
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Attack of the Emoticon
Emojis are everywhere. In the last few months alone, companies have begun creating their own range of icons to promote a variety of products. How long they will last is yet to be seen, but it is clear that if used properly, emojis are one fast way to…
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Feeling Connected in the Gig Economy
The digital age has allowed us to work from anywhere in the world...and proven once and for all that humans prefer personal connections.
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The Challenges for Content Marketers in China
Content marketing follows the same rules in every market, right? Yes and no. And when that market is as large – and important – as China, it’s better to accentuate the positive and learn how to do tailor your message…fast.
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The 5 Most Important Things We Learned at SXSW Interactive 2016, With a Bonus Fact That Might Terrify You
Snapchat, instant messaging, and Donald Trump were all the rage in Austin this past March. Spafax’s Matthew Fox braved the crowds at SXSW and found out what was what in content production, digital campaigns, and social media marketing. He also ate…
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A New Age is Literally Everywhere Around Us
Are we about to embark on the Age of Immersive 360 degree Video Experiences? With some work, the answer is yes, suggests Tim Bonney, Strategy Lead at Candyspace.
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Spark Quotes
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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