Q&A
Not everyone works in sales, but we’re pretty much all salespeople. That’s the message of Daniel H. Pink’s latest book, To Sell Is Human. We spoke to the bestselling author about what this means for brands and individuals.
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The Sparkbeat
From May 21-23, Sparksheet will be reporting live from C2-MTL, an unconventional business conference in Montreal that’s all about the intersection of commerce and creativity. With a speaker roster that includes Richard Branson, Philippe Starck…
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Journalism
Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman.
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Marketing
Sometimes good ideas come from unlikely places. Author and marketing consultant Andrew Davis explains what a ‘90s hip hop group can teach brands about the power of partnerships.
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The Sparkbeat
It gets harder every year to think of an industry that hasn’t been disrupted by the internet. Brands big and small are finding themselves sandwiched between a dead (or dying) business model and an uncertain future. Blogger, podcaster and Twist…
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It’s been 23 years since the fall of the Iron Curtain but the stigma of Central and Eastern Europe’s Soviet past still casts a long shadow. Could the region’s budding tech scene be the key to its brand renewal?
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PR
When crisis hits, the public’s appetite for information is insatiable. Communications consultant Dorie Clark explains how brands can “feed the beast” without making things worse.
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Retail
In the early 20th century Harry Gordon Selfridge revolutionized the department store. In the early 21st century Ron Johnson tried to do it again, and failed. Retail expert Jeffrey Spivock explains why Johnson’s vision for JCPenney wasn’t so crazy…
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Content Marketing
Brands looking to implement an international content marketing strategy need to “think global, act local,” argues inbound marketing expert Greg Dorban.
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Television
Buoyed by the stunning success of Downton Abbey, American television networks are taking their programming and marketing cues from across the pond, writes Spafax’s Maura McWalters.
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