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Publishing, Return on Engagement

QR Codes: Connecting the Online and Offline Worlds

2010/09/01 | By Joey Tanny | Responses (15)

From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space.

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Publishing, Return on Engagement

Bring Your Own Audience: Q&A with Search Engine’s Jesse Brown

2010/08/30 | By Dan Levy | Responses (8)

As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.

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Best of the Web

Checking In: Best of the Web – Vol. 10

2010/08/27 | By Dan Levy | Responses (2)

Facebook checks in, Seth Godin goes solo and the United-Continental re-brand hits some turbulence in this week’s roundup of content, media and travel marketing links.

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Return on Engagement, Travel

Why Trust Matters Online

2010/08/25 | By Carolyn Childs | Responses (8)

Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia’s Carolyn Childs warns brands and marketers that success on the Web is all about trust.

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Entertainment

Transmedia, Brazil: Q&A with Maurício Mota

2010/08/23 | By Renata Acioli | Responses (27)

In our latest foray into Brazil’s burgeoning media culture, Rio-based journalist Renata Acioli speaks to Maurício Mota, founder and chief storytelling officer of the Alchemists, Brazil’s first transmedia production company.

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Entertainment, Q&A

TV on the Web: Q&A with blip.tv’s Dina Kaplan

2010/08/17 | By Dan Levy | Responses (9)

Calling itself the “next generation television network,” blip.tv works with independent producers to host, distribute and monetize their Web series. We spoke to co-founder Dina Kaplan about branded entertainment and how the Web is changing the game for content creators and audiences alike.

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Best of the Web

Economy Class Hero: Best of the Web – Vol. 9

2010/08/13 | By Dan Levy | Responses (5)

A flight attendant flees, Newsweek is sold and Hollywood directors go branded in this week’s roundup of content, media and travel marketing links.

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Return on Engagement, Travel

No Place Like a Rental Home: Unpacking PackLate

2010/08/11 | By Dan Levy | Responses (4)

In just a few short months, PackLate has carved out a niche as the go-to site for last-minute vacation-home rentals. We spoke to CEO Steve Barsh about bargain hunters, customer service and the importance of “online bookability.”

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Return on Engagement

You be the Brand: How Marketers Are Providing Co-Creation Experiences for Customers

2010/08/09 | By Anita Windisman | Responses (17)

From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story.

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Publishing

Marketing Lesson from the Grateful Dead: Choose a Memorable Brand Name

2010/08/05 | By David Meerman Scott and Brian Halligan | Responses (18)

Marketing experts David Meerman Scott and Brian Halligan’s new book zeroes in on what businesses can learn from legendary rock band the Grateful Dead. In this excerpt, they explore the art of choosing a great brand name.

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