In his brand new book, Return on Influence, business consultant and blogger Mark Schaefer explains why influence is the new currency of the social media age. In this excerpt, Schaefer explain what that means for your brand.
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Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the…
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With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.”
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For the first time ever, the United States of America is going whole hog on its international branding strategy, releasing a series of ad campaigns in Canada, Japan and the U.K. to promote tourism. The campaign, launched May 1, will soon be extending…
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How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler.
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In our latest event roundup, Spafax’s Carly Gatto reports from FITC 2012, a digital conference that ended up being all about engaging with the physical world.
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Oscars? Meh. BAFTAs? Pish posh. Cannes? C’est rien. These events may mean something to some, but for us, it’s all about the 35th Annual National Magazine Awards! Did we mention we were nominated? The National Magazine Awards Foundation is a not…
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Are creativity and commerce two sides of the same coin or different currencies altogether? In this month’s feature article, we asked some of Sparksheet’s favourite designers, musicians, filmmakers, writers and marketers to give their two cents.
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When you hear the name Austin, Texas in conjunction with a springtime conference, chances are the International Symposium on Online Journalism is not top of mind. But more than 200 journalists, scholars, and media executives congregated at the…
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Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online.
Read on →There’s a revolution that’s needed, and it needs to be real-time.
Kyra Gaunt
Branding Education: Q&A with Kyra Gaunt
Curating the web.
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s...
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to...
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into...
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been...
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s...
Before news aggregators, content curators, and Google’s omnipotent algorithm,…
As The New Yorker's first Web editor, Blake Eskin has led the iconic…
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web…
The iPad was supposed to be the saviour of magazines, but so far, most magazine…
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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