Not everyone works in sales, but we’re pretty much all salespeople. That’s the message of Daniel H. Pink’s latest book, To Sell Is Human. We spoke to the bestselling author about what this means for brands and individuals.
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From May 21-23, Sparksheet will be reporting live from C2-MTL, an unconventional business conference in Montreal that’s all about the intersection of commerce and creativity. With a speaker roster that includes Richard Branson, Philippe Starck…
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Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman.
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Sometimes good ideas come from unlikely places. Author and marketing consultant Andrew Davis explains what a ‘90s hip hop group can teach brands about the power of partnerships.
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It gets harder every year to think of an industry that hasn’t been disrupted by the internet. Brands big and small are finding themselves sandwiched between a dead (or dying) business model and an uncertain future. Blogger, podcaster and Twist…
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It’s been 23 years since the fall of the Iron Curtain but the stigma of Central and Eastern Europe’s Soviet past still casts a long shadow. Could the region’s budding tech scene be the key to its brand renewal?
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When crisis hits, the public’s appetite for information is insatiable. Communications consultant Dorie Clark explains how brands can “feed the beast” without making things worse.
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In the early 20th century Harry Gordon Selfridge revolutionized the department store. In the early 21st century Ron Johnson tried to do it again, and failed. Retail expert Jeffrey Spivock explains why Johnson’s vision for JCPenney wasn’t so crazy…
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Brands looking to implement an international content marketing strategy need to “think global, act local,” argues inbound marketing expert Greg Dorban.
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Buoyed by the stunning success of Downton Abbey, American television networks are taking their programming and marketing cues from across the pond, writes Spafax’s Maura McWalters.
Read on →If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
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@DamieBerkey said:
Sales has moved from problem solving to problem finding. “To Sell Is Human”...
In Defense of Sales: Q&A With Daniel H. Pink
@jppsychology said:
RT @spundge: While it happens: check out the stream of #content that @sparksheet is curating live from @c2mtl...
C2-MTL 2013 Live Feed
@jasonkosarek said:
In Defense of Sales: Q&A With Daniel H. Pink | Sparksheet http://t.co/kYqYD8aZeR
In Defense of Sales: Q&A With Daniel H. Pink
@CraigSilverman said:
RT @spundge: While it happens: check out the stream of #content that @sparksheet is curating live from @c2mtl...
C2-MTL 2013 Live Feed
@VinayKumar125 said:
In Defense of Sales: Q&A With Daniel H. Pink: Not everyone works in sales, but...
In Defense of Sales: Q&A With Daniel H. PinkOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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