They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas.
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When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.” While hindsight is always 20/20, it’s difficult to know in advance which Man Getting Hit by Football video is going…
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With 66 million monthly visitors and a valuation of more than $1 billion, Yelp is North America’s go-to site for user-generated business reviews. We spoke with Yelp’s Crystal Henrickson about what it takes to create a robust community both online…
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Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community.
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Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out.
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Seeking a more effective way to manage time and communications, European IT giant Atos recently announced that it would be eliminating all internal emails from the company by February 2014. CEO Thierry Breton, who’s steered clear of internal…
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What happens when you mix a global networking technology leader with virtual events? As Cisco's Digital Engagement and Technology Strategist Dannette Veale explains, you get great content.
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Marketing, retail, entrepreneurship. Journalism, coding, design. This year’s SXSW Interactive had something for everyone who works with digital media. Here’s what we brought back from Austin.
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SXSW Interactive is one of the biggest digital media events in the world and Sparksheet is in Austin for the annual rite. The most surprising story so far? The future of web publishing is yesterday’s news.
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SXSW Interactive kicks off today, and in case you opted to pack instead of plan (or you’re planning to follow the conversation over Twitter), we’ve got you covered. For the uninitiated, SXSW Interactive is one of the biggest digital media and…
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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