Author-blogger Joe Pulizzi is one of the sharpest content evangelists on the Web. In this year-end post, he explains why brands ought to outsource their content and poses the eternal question: Is your content stupid?
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What do American Airlines, George Clooney, and a North Florida cave diving company have in common? A whole lot more than you'd think, writes content marketer Julie Burgmeier.
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Ogilvy & Mather's Kunal Sinha checks in with the latest on China's emerging consumer class. Turns out Western hotel brands have a lot to learn about the art of storytelling.
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Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. This time he imagines airports as thriving Transumer communities.
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In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships…
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Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the "inseparable" connection between content and design.
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Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them?
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Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke…
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Travel is great. Everyone loves it. So why are marketers fixated on discounts and deals instead of the peerless thrills of the travel experience? TNS' Carolyn Childs thinks it's time for travel professionals to show some passion.
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We spent a weekend this month at the BlogWorld conference in Las Vegas. The global gathering brought together everyone from corporate bloggers and PR professionals, to travel journalists and Twitter-happy…
Read on →What works on the Web is authenticity, going after a niche market, and really engaging with the community that you serve.
Curating the web.
Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s...
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to...
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into...
The iPad was supposed to be the saviour of magazines, but so far, most magazine apps have been...
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s...
Before news aggregators, content curators, and Google’s omnipotent algorithm,…
As The New Yorker's first Web editor, Blake Eskin has led the iconic…
Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web…
The iPad was supposed to be the saviour of magazines, but so far, most magazine…
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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