Branded Utility and the Case of Zipcar
Are brands stuck on conversations at content's expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand.
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About Adam Broitman
Adam Broitman is Partner and Ringleader at Circ.us, an NYC-based creative communications firm that helps brands tell stories through innovation and participation. A thought leader in the marketing industry, Adam is known for devising cutting edge marketing strategies for clients ranging from Kraft, The New York Times and Panasonic to LVMH and A&E.
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What works on the Web is authenticity, going after a niche market, and really engaging with the community that you serve.
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Curating the web.
- Marketing Lessons From Marvel’s The Avengers
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Folio Awards 2011
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Canadian Online Publishing Awards 2011
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National Magazine Awards 2011
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Canadian Online Publishing Awards 2010
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W3 Awards 2010
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Boomerang Awards 2010
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