Branded Utility and the Case of Zipcar
Are brands stuck on conversations at content's expense? Marketing expert Adam Broitman proposes a new utilitarian framework for marketers, and zooms in on Zipcar as a smart, Transumer-serving brand.
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About Adam Broitman
Adam Broitman is Partner and Ringleader at Circ.us, an NYC-based creative communications firm that helps brands tell stories through innovation and participation. A thought leader in the marketing industry, Adam is known for devising cutting edge marketing strategies for clients ranging from Kraft, The New York Times and Panasonic to LVMH and A&E.
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Spark Quotes
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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