Al St-Germain began his career at noted branding agency Landor Associates, where he managed numerous projects for Delta Air Lines and other clients. His abnormal love for the airline industry led him to an in-house stint at Delta in brand management, and later at United Airlines in customer-experience development. He is now Vice President, USA, at Spafax, managing its operations in Orange, California.
Every January, gadget geeks, tech professionals and bloggers from around the world converge in Las Vegas for the International Consumer Electronics Show. CES newbee Al St. Germain recounts his quest to get his…
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Cramped airplane seats, dimly lit hotel rooms, painfully slow Internet – every business traveller is familiar with the challenges of getting work done on the road. Spafax’s Al St. Germain shares tips for making your next business trip a little…
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Working in the global economy means spending lots of time connecting with clients and colleagues on the other side of the world. But while it’s fun having friends with funny accents, those early morning conference calls and late-night emails can…
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The client-agency relationship is a delicate dance and it all starts with that first fateful meeting. Spafax's Al St. Germain offers a few pointers for people on both sides of the big pitch.
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The client–supplier relationship is like a mystery novel with a missing final chapter. No one knows how to get it exactly right. But there are some things you can do to minimize hassle and maximize teamwork. As always, communication is key.
Read on →I think in the digital age, producers of content need to be everywhere the people are.
Curating the web.
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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