Alex Rowland is the Chief Operating Officer of Alphabird, a leader in online video syndication. Prior to Alphabird, he was the founder and CEO of CozmoTV, a leading B2B provider of syndicated video players and platforms. He has spent the last 15 years building Internet companies in a variety of industries and has spent the last eight years deeply involved in the digital video market.
If an ad plays on YouTube and nobody watches it, does it make an impression? In his latest column, Alphabird's Alex Rowland breaks down the increasingly complex online video advertising game and why it all comes…
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Every brand wants its content to go viral, but that’s like winning the lottery in the crowded online media world. Online video expert Alex Rowland explains how brands can find the sweet spot between viral video and branded entertainment – and why…
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From Lonelygirl15 to Old Spice’s YouTube blitz, branded entertainment has had its successes on the Web, but not every campaign manages to connect. Alphabird’s Alex Rowland tells brands that the key to online…
Read on →Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
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I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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