Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Andrew McStay is a Senior Lecturer at Bangor University (Wales, UK). He is author of several books on advertising and currently working on an 18-month AHRC project examining creative, social and legal implications of empathic media. If you’re working in this area, get in touch, as he’s keen to talk and buy you coffee.