Anita Windisman is the President of One of a Kind Marketing where the philosophy is building business relationships one at a time using social media. The company provides strategic marketing/branding consulting and social media training for senior executives, sales teams and those in business development roles.You can follow her on Twitter @AnitaWindisman.
Clothing brands are taking consumer choice to a whole new level. Thanks to the web, designing gear to fit each customer’s preference isn’t just possible – it’s good business, argues customization queen Anita Windisman.
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From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story.
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Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.
Read on →I think everything is a story – even a good product.
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