Anita Windisman is the President of One of a Kind Marketing where the philosophy is building business relationships one at a time using social media. The company provides strategic marketing/branding consulting and social media training for senior executives, sales teams and those in business development roles.You can follow her on Twitter @AnitaWindisman.
Clothing brands are taking consumer choice to a whole new level. Thanks to the web, designing gear to fit each customer’s preference isn’t just possible – it’s good business, argues customization queen Anita Windisman.
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Brands can’t be everything to everyone – unless they put product design in the hands of the customers themselves. Customization queen Anita Windisman reports on the latest trends in mass customization and co-creation.
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From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story.
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Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.
Read on →Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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