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Author Archives: Anita Windisman

Anita Windisman writes on the topics of mass customization, personalization and one to one marketing. She is the President and Founder of One of a Kind Publishing Inc., a company enabling the power of personalization. You can follow her on Twitter @AnitaWindisman.

Return on Engagement

You be the Brand: How Marketers Are Providing Co-Creation Experiences for Customers

2010/08/09 | By Anita Windisman | Responses (17)

From Banana Republic to Chiquita bananas, Mad Men to the Jersey Shore, customization queen Anita Windisman explains how brands are letting customers into their story.

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Publishing, Travel

Let’s Get Personal: Mass Customization in Travel Marketing

2010/01/21 | By Anita Windisman | Responses (9)

Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.

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