Arjun Basu is the Content Director of Spafax. He is the former editor-in-chief of Air Canada's enRoute magazine and the author of Squishy, a collection of short stories. Follow him on Twitter: @spafax_arjun
Slow Food. Slow Cities. Slow Content. Invoking the late Steve Jobs, Spafax Content Director Arjun Basu argues it’s time for content creators and conference-goers to stop worrying about trends and start doing good work.
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The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love.
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The international content community will converge in Cleveland next month for the three-day Content Marketing World event. To get the conversation started, Spafax content director Arjun Basu provokes content people to think beyond the web.
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Content strategists have been around since the dawn of the web, but this month’s Confab conference was a coming out party for these “quiet kids in the corner.” Spafax content director Arjun Basu was on the scene in Minneapolis to find out why…
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Content creators and the brands they serve gathered in Charleston, S.C. last month for the annual, awesomely alliterative Custom Content Council Conference. Spafax’s freshly dubbed Content…
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Custom publishing is recast as “content marketing.” Editorial directors are reborn as “content directors.” Spafax’s Arjun Basu explains why this is all more than just semantics: It’s part of the “Content Revolution.”
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Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. As the holiday travel season winds down, he wonders why there aren’t any great mobile applications for airports. So what does your dream…
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Every now and then Spafax editorial director and airplane geek Arjun Basu fills us in on the flightgeist. In this post, he explains how flying has become an excuse to catch up on his favourite TV shows or the latest Morgan Freeman flick.
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Every now and then Spafax editorial director and pro jet-setter Arjun Basu checks in with the flightgeist. In this post he asks why airports have restaurants, spas, hotels and liquor stores but no movie theatre. Coming soon: duty-free popcorn?
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Every now and then Spafax editorial director and pro jet-setter Arjun Basu fills us in on the flightgeist. This time he imagines airports as thriving Transumer communities.
Read on →The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
Curating the web.
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The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
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Raghuvanshi Rakesh said:
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Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
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