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Ashkan Karbasfrooshan is CEO of WatchMojo.com, one of the largest producers and distributors of premium video content. Previously, he was a partner and VP of Sales at AskMen and manager of investor relations at Mamma. He is the author of two books and has been published on Yahoo!, MSN, AOL, TechCrunch, PaidContent, GigaOm, and MediaPost. Follow him on Twitter: @ashkan
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.