Transparency is the New Marketing
Whether you’re talking about content marketing, customer service or the business model itself, brand transparency is the key to success in a digital world, suggests marketing consultant Avi Dan.
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About Avi Dan
Avi Dan is the founder of Avidan Strategies, a marketing consulting firm that specializes in business and marketing advice, agency search, compensation, and advertising strategy. He spent 30 years in senior account management and business development positions with leading global agencies, including Saatchi, Havas, Y&R and Berlin Cameron/Red Cell.
Ditch the Pitch: Rethinking the Agency Selection Process
It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century.
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