Transparency is the New Marketing
Whether you’re talking about content marketing, customer service or the business model itself, brand transparency is the key to success in a digital world, suggests marketing consultant Avi Dan.
Read on →- Follow the new Spafax Content Marketing on Twitter
- Follow the new Spafax Content Marketing Facebook Page
- Transumer LinkedIn Group
- YouTube Channel
- Subscribe to the Sparksheet RSS Feed
- Subscribe to the Sparksheet RSS Feed
About Avi Dan
Avi Dan is the founder of Avidan Strategies, a marketing consulting firm that specializes in business and marketing advice, agency search, compensation, and advertising strategy. He spent 30 years in senior account management and business development positions with leading global agencies, including Saatchi, Havas, Y&R and Berlin Cameron/Red Cell.
Ditch the Pitch: Rethinking the Agency Selection Process
It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century.
Read on →Contributors
Spark Quotes
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
The Sparkbeat
News and insights from our team.
- All in the Conversation
- Sparksheet @ Big Data & Analytics Summit Canada
- Could You Be Sparksheet’s Next Intern?
- Happy Holidays from Sparksheet
- Sparksheet Wins Three Gold at Canadian Online Publishing Awards
- Sparksheet @ 2014 APEX Expo
- Inside The New York Times’ Innovation Report
Recent Comments
What readers had to say
anna said:Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.
Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company
Back to the top ↑