Ben Rodier is a marketing and media professional based in Montreal. He is currently focused on new business and the development of online marketing opportunities for national television advertisers. Rodier specializes in consumer-facing branding, broadcast media and digital advertising. He holds a B.Comm in marketing from the John Molson School of Business and an MBA from Queen’s University.
On-demand entertainment – from TiVo to Hulu, to inflight AVOD systems – has transformed the way viewers engage with content and advertising. But traditional TV advertisers haven't been able to leverage this new technology to target their ads.…
Read on →I think we can learn a lot from other countries. Our tendency in the U.S. is to try to figure out everything on our own, as if this is all in the future.
Wenceslao Casares
Mobile in the Americas: Q&A with Wenceslao Casares
Curating the web.
Awards we’ve won
Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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