Beth Freedman is a Group Account Director at Fallon. She has worked with clients across the Travel/Tourism spectrum, working to integrate best-in-class brand, digital and creative strategy and execution across communication channels. She also contributes monthly to MediaPost’s Travel Marketing newsletter.
With social travel sites like TripAdvisor – not to mention Facebook – surging in popularity, brand websites and even online travel agents are playing a diminished role in the booking cycle. Travel marketing expert Beth Freedman explains how…
Read on →
Online travel agents like Expedia and Orbitz are drawing customers away from slickly branded airline, hotel and rental car websites. But does it really matter? Travel marketing expert Beth Freedman reminds brands that “a booking is a…
Read on →Humans are mobile animals. We were not built only to sit at desks and type on machines...we were built to walk and talk.
Curating the web.
Awards we’ve won
fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
