Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Biserka Anderson is a content marketer at Brightfire, a U.K.-based inbound marketing company. Having worked as a newspaper reporter, lifestyle magazine editor and freelance writer for the better part of a decade, she recently migrated to the dynamic realm of digital media. Biserka’s M.Litt. dissertation examines the crossover of traditional journalism, marketing and PR in the digital space. You can follow her on Twitter: @bisanderson.
A reporter walks into a marketing agency and a “branded journalist” is born. What once seemed like the set-up to a joke is just a reality of the new media age, explains content marketer Biserka Anderson.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.