The Humanization of Customer Loyalty
Loyalty programs have been around for ages, but many brands don’t get that what customers want is relevant content that serves them on a human level. Business strategist and @BrandsConf…
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About Carol Roth
Carol Roth is an investment banker, business strategist and deal maker who has helped her clients raise more than $1 billion in capital, complete nearly $1 billion in M&A transactions, secure high-profile licensing and partnership deals, design customer loyalty programs and more. She is a frequent media contributor and blogs at CarolRoth.com. Her book, The Entrepreneur Equation hits shelves March 2011.
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Spark Quotes
I think everything is a story – even a good product.
The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
- The Creativity of Milton Glaser
Accolades
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Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
Canadian Online Publishing Awards 2011
- Best Online-Only Site
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- Best E-Newsletter
- Best Mobile-Optimized Site
- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
- Best Online-only Article or Series (The New Yorker On Brand)
- Best E-Newsletter
- Best Mobile Application
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Boomerang Awards 2010
- Best use of a blog
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