Carolyn Childs is the Strategic Consultant and former Director of TNS Australia's Travel and Leisure research division, based in Sydney. A recognized expert in tourism and travel research, her areas of specialization include branding and communications, airline and destination marketing, customer engagement, strategy and planning, and industry policy. For more travel marketing insights check out Sixth Sense.
People may gravitate toward certain brands, but brands also attract certain customers, especially on the Web. TNS Australia’s Carolyn Childs outlines six different types of digital consumers and offers insights into how travel marketers can use the…
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With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage.
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Digital tools have made travel cheaper and easier than ever, but for many customers, booking online requires a leap of faith. TNS Australia's Carolyn Childs warns brands and marketers that…
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Thanks to the Web, consumers are smarter, savvier and more empowered than ever. So companies need to work harder to prove their worth and earn customer loyalty. TNS Australia's Carolyn…
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From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s…
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Asia is a big place. While digital media are thriving on the world’s largest continent, local differences in culture, infrastructure and access mean there’s no one-size-fits all approach for brands.
Travel is great. Everyone loves it. So why are marketers fixated on discounts and deals instead of the peerless thrills of the travel experience? TNS' Carolyn Childs thinks it's time for travel professionals to show some passion.
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@ardinger said:
Everything Brands Need to Know About Google Glass http://t.co/QrnPXvAgUc
Everything Brands Need to Know About Google Glass
@Sparksheet said:
RT @TheBigPlate: Everything Brands Need to Know About Google Glass http://t.co/acb5zR5i0B
Everything Brands Need to Know About Google Glass
@TheBigPlate said:
Everything Brands Need to Know About Google Glass http://t.co/wHJglzfE5b
Everything Brands Need to Know About Google Glass
@xfallenmoon said:
RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google Glass
@campaignologist said:
RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google GlassOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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