Cassio Politi is the director of content marketing at Tracto, a consultancy company located in Sao Paulo. He is the author of the first book about content marketing in Brazil. Write to him at
email@example.com. Follow him on Twitter at @tractoBR.
Brazilians love Facebook, and so do brands. But as budgets tighten, the need for results-driven content strategies are forcing Brazilian B2B marketers to look beyond the Like, writes Tracto’s Cassio Politi.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.