Cassio Politi is the director of content marketing at Tracto, a consultancy company located in Sao Paulo. He is the author of the first book about content marketing in Brazil. Write to him at
firstname.lastname@example.org. Follow him on Twitter at @tractoBR.
Brazilians love Facebook, and so do brands. But as budgets tighten, the need for results-driven content strategies are forcing Brazilian B2B marketers to look beyond the Like, writes Tracto’s Cassio Politi.