Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Cassio Politi is the director of content marketing at Tracto, a consultancy company located in Sao Paulo. He is the author of the first book about content marketing in Brazil. Write to him at
firstname.lastname@example.org. Follow him on Twitter at @tractoBR.
Brazilians love Facebook, and so do brands. But as budgets tighten, the need for results-driven content strategies are forcing Brazilian B2B marketers to look beyond the Like, writes Tracto’s Cassio Politi.