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Author Archives: Charlene Rooke

Charlene Rooke is a Vancouver-based travel journalist, architecture groupie and voracious foodie. She is the editor-in-chief of Western Living and the former editor of Air Canada’s enRoute. Follow her travels at http://twitter.com/packlight.

Return on Engagement, The Transumer, Travel

Lufthansa Diary: Brand Lessons From a Day In Flight

2010/01/11 | By Charlene Rooke | Responses (3)

Some would view a 19-hour flight in economy as an ordeal. Travel writer Charlene Rooke sees it as an opportunity to assess an airline’s brand, on the ground and in the air.

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Return on Engagement, The Transumer, Travel

The Transumer: Home is Where Your Brand is

2009/11/12 | By Charlene Rooke | Responses (1)

Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them?

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Return on Engagement, The Transumer, Travel

The Transumer: Great Ideas for Better Airports

2009/10/02 | By Charlene Rooke | Responses (1)

We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports around the globe, celebrating flyer-friendly features and suggesting some new ones.

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The Transumer, Travel

The Transumer: Hotel Confidential

2009/08/28 | By Charlene Rooke | Responses (2)

We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the transumer. In this installment, our professional jet-setter Charlene Rooke checks in with ideas for hotels that want to attract ahead-of-the-curve travellers, drawing from best practices and partnerships across the hospitality industry.

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The Transumer, Travel

The Transumer: Plane Truth

2009/07/31 | By Charlene Rooke | Responses (9)

We’re not all talk here at Sparksheet – every month we’ll inspire you with ideas that help your brands connect with the transumer. This month, we had professional jet-setter Charlene Rooke examine the inflight experience from her point of view.

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