Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Clare is the Director of Marketing at Parse.ly, which partners with digital publishers to provide clear audience insights through an intuitive analytics platform. She is constantly looking for ways to help digital publishers connect with their readers in order to be more successful. Previous to Parse.ly, she was head of marketing and online operations at digital news site and research firm Greentech Media.
As traditional ad dollars dwindle, publishers are investing in content studios to make up the difference. In our latest think piece, Parse.ly’s Clare Ondrey explains why marketers should pay attention.