Craig Badings is the co-founder of Leading Thought. He is also a director at Sydney-based, Cannings Corporate Communications. He is the co-author of “#Thought Leadership Tweet 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign” and “Brand Stand: Seven Steps to Thought Leadership”. Join him on LinkedIn and on Twitter at @Leadthought.
B2B brands are churning out plenty of content but research shows that as more gets published, less is being consumed. So what’s a content marketer to do? Communications consultant Craig Badings suggests rethinking the purpose of publishing.
Read on →
The pressure to constantly push out content can be high, but publishing for its own sake is a recipe for disaster. Communications consultant Craig Badings explains how a methodical, quality-first approach can win respect and clients.
Read on →
The term “thought leadership” gets batted around a lot these days, but where did it come from and what does it mean? Liz Alexander and Craig Badings shed some light in this excerpt from their new book.
Read on →
In a competitive world, investing in thought leadership isn’t only about getting your brand attention from the outside. It also helps attract, retain and empower your own talent, explains communications consultant Craig Badings.
Read on →
To most marketers, thought leadership and sales exist on opposite ends of the agency spectrum. But creating thought leading content has more to do with the bottom line than you think, argues communications consultant Craig Badings.
Read on →If you’re going to do a corporate blog, the first question is, "Why?"
Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
News and insights from our team.
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2020 Spafax, a tenthavenue company
Back to the top ↑