Content Marketing
B2B brands are churning out plenty of content but research shows that as more gets published, less is being consumed. So what’s a content marketer to do? Communications consultant Craig Badings suggests rethinking the purpose of publishing.
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Content Marketing
The pressure to constantly push out content can be high, but publishing for its own sake is a recipe for disaster. Communications consultant Craig Badings explains how a methodical, quality-first approach can win respect and clients.
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Book Excerpt
The term “thought leadership” gets batted around a lot these days, but where did it come from and what does it mean? Liz Alexander and Craig Badings shed some light in this excerpt from their new book.
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Thought Leadership
In a competitive world, investing in thought leadership isn’t only about getting your brand attention from the outside. It also helps attract, retain and empower your own talent, explains communications consultant Craig Badings.
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Thought Leadership
To most marketers, thought leadership and sales exist on opposite ends of the agency spectrum. But creating thought leading content has more to do with the bottom line than you think, argues communications consultant Craig Badings.
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