Craig Badings is the co-founder of Leading Thought. He is also a director at Sydney-based, Cannings Corporate Communications. He is the co-author of “#Thought Leadership Tweet 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign” and “Brand Stand: Seven Steps to Thought Leadership”. Join him on LinkedIn and on Twitter at @Leadthought.
B2B brands are churning out plenty of content but research shows that as more gets published, less is being consumed. So what’s a content marketer to do? Communications consultant Craig Badings suggests rethinking the purpose of publishing.
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The pressure to constantly push out content can be high, but publishing for its own sake is a recipe for disaster. Communications consultant Craig Badings explains how a methodical, quality-first approach can win respect and clients.
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The term “thought leadership” gets batted around a lot these days, but where did it come from and what does it mean? Liz Alexander and Craig Badings shed some light in this excerpt from their new book.
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In a competitive world, investing in thought leadership isn’t only about getting your brand attention from the outside. It also helps attract, retain and empower your own talent, explains communications consultant Craig Badings.
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To most marketers, thought leadership and sales exist on opposite ends of the agency spectrum. But creating thought leading content has more to do with the bottom line than you think, argues communications consultant Craig Badings.
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
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