Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Craig Silverman is the director of content for Spundge, a platform that helps professionals and organizations discover, curate and create engaging content. He is an award-winning journalist and author and the founder and editor of Regret the Error, a blog now hosted by the Poynter Institute for Media Studies, where he serves as adjunct faculty.
Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman.