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Author Archives: Dan Levy

Dan Levy is editor of Sparksheet. A journalist by training, he worked as a research assistant at the Berkman Center for Internet & Society at Harvard University, where he studied and scribbled about online media. He blogs sporadically at danjlevy.wordpress.com.

Question Spark

Is Flying a Social or Solitary Experience?

2010/03/09 | By Dan Levy | Responses (5)

From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?

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Q&A, Relationships, Travel

Banking on Airports: Q&A with HSBC’s Global Advertising Head

2010/01/29 | By Dan Levy | Responses (1)

With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.

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Q&A, Relationships, Return on Engagement, Travel

New Marketing Man: Q&A with Chris Brogan

2010/01/18 | By Dan Levy | Responses (19)

You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”

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Engagement Checkup, Travel

Engagement Checkup: Roger Smith Hotel

2009/11/24 | By Dan Levy | Responses (15)

In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships and face-to-face connections matter more than ever.

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