Q&A
Not everyone works in sales, but we’re pretty much all salespeople. That’s the message of Daniel H. Pink’s latest book, To Sell Is Human. We spoke to the bestselling author about what this means for brands and individuals.
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The Sparkbeat
From May 21-23, Sparksheet will be reporting live from C2-MTL, an unconventional business conference in Montreal that’s all about the intersection of commerce and creativity. With a speaker roster that includes Richard Branson, Philippe Starck…
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The Sparkbeat
It gets harder every year to think of an industry that hasn’t been disrupted by the internet. Brands big and small are finding themselves sandwiched between a dead (or dying) business model and an uncertain future. Blogger, podcaster and Twist…
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The Sparkbeat
If you’re full of good ideas and passionate about content, media and marketing, then come join Sparksheet for the summer! We’re looking for a smart, web-savvy editorial intern to spend a few months with us in our Montreal office. As…
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The cloud is heavier than you think. In our feature Q&A, David Bellona, an interaction designer at Twitter, uncovers the physical footprint of our increasingly prolific digital lives.
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Q&A
The Coca-Cola Company surprised the marketing world last fall by relaunching its website as a “digital magazine” called Coca-Cola Journey. We spoke to Ashley Brown, Director of Digital Communications and Social Media, about the company’s…
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SXSW Interactive gets bigger every year, but it’s still the world’s best bellwether of what the future of media, business and technology has in store. Here’s what we took away from this year’s event.
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Q&A
Launched in 1994 as an offshoot of the South by Southwest musical festival, SXSW Interactive is now the mother of all digital conferences. Before heading to Austin for this year’s event, we spoke to SXSW Director Hugh Forrest about how that…
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The Sparkbeat
The Sparksheet team is in Toronto this week for Dx3, Canada’s first and only digital marketing, digital advertising and digital retailing trade show. We’re proud to be the event’s official content partner for the second year…
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Q&A
Brand marketers and American public radio used to be strange bedfellows. But brands who overlook the power of podcasts are leaving money on the table, NPR host and podcasting pioneer Jesse Thorn tells us in an exclusive interview.
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