Dan Levy is the Editor of Sparksheet. He holds a Master's degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard University, where he studied and scribbled about online media. Follow him on Twitter @danjl
Just two years old, Social Media Examiner sounds like it’s been around forever. And that’s exactly what founder and CEO Michael Stelzner intended. We spoke to him about the online magazine’s…
Read on →
Awards season is upon us and last week alone Sparksheet received an eye-popping eight nominations – seven for the Canadian Online Publishing Awards and one for the Eddies! For the COPAs, which are presented by Masthead, we’re a finalist in the…
Read on →
Everyone knows Intel is a tech giant, but most people’s knowledge of the brand doesn’t go much further than that. We spoke to Pam Didner, Global Integrated Marketing Manager at Intel Corporation, about cashing in her chips for content.
Read on →
I was recently interviewed by the talented Karyn Campbell from The Idealists, a B2B marketplace and content source for creative professionals. We chatted about “branded journalism,” the relationship between content and design, and why Sparksheet…
Read on →
When Sparksheet launched in June 2009, we were predominantly a travel marketing blog. As we’ve evolved into an award-winning multiplatform magazine, our scope has expanded to include all corners of the content, media and marketing universe. We’re…
Read on →
For the past six decades Playboy magazine has set the benchmark for men’s entertainment and lifestyle content, but is there room for the bunny in the digital age? We spoke to Playboy’s social media director
Every fall, winter and spring we invite a bright, energetic person to join the Sparksheet team for the season. As the Sparksheet editorial intern, you’ll work with us to create and curate content across our award-winning platforms. You will author…
Read on →
Google announced this week that it’s acquiring Motorola Mobility, and tech pundits are weighing in on both sides of the debate. Is shelling out roughly $12.5 billion a smart decision for Google? Does the company really need a hardware manufacturer…
Read on →
A few months ago Sparksheet’s creative director, Charles Lim, and I took a moment to discuss visuals for an upcoming post. We do this all the time, and usually come up with an idea or two pretty quickly. If we’re working on a Q&A with…
Read on →
I had the pleasure of being interviewed by Bill Sell on New Marketing TV this afternoon. We talked about the origins of Sparksheet, our recent feature articles on branded entertainment in Cuba and the digital middle class in Brazil, and our new…
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
Curating the web.
Awards we’ve won
fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
