The Sparkbeat
The folks who brought you the Sparksheet newsletter, the Sparksheet e-book, and the Sparksheet iPhone app are proud to present the new Sparksheet iPad App, and it’s available – for free – in the iTunes App Store! As you know, we’re big…
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Q&A
As host of Dateline NBC and co-host of the TODAY Show, Ann Curry is one of America’s most influential journalists. But it’s her 1 million-plus Twitter followers who truly propelled her into brand status. We caught up with the star reporter at the…
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Events
Corn farmers and TV anchors. Global CEOs and local graffiti artists. Pretty much everyone was in New York City last week for the eclectic social media event known as 140conf. And as the conference’s official content partner, Sparksheet was on hand…
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Q&A
Co-founded by comedian Will Ferrell in 2007, online video platform Funny or Die has become a “creative sandbox” for celebrity spoofs, user-generated content, and branded entertainment. We chatted with the…
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The Sparkbeat
In case you haven’t heard, Sparksheet is nominated for two National Magazine Awards, which are being handed out in Toronto on Friday. We’re up for Digital Magazine of the Year, alongside such industry stalwarts as Macleans.ca,…
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The Sparkbeat
Today is our second anniversary (okay, technically it was June 1, but who’s counting?), and to mark the occasion we’re proud to launch a brand new version of Sparksheet. Our basic mandate remains the same, but we’ve made a host of…
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Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny, socialist Cuba. In this month’s feature article, our editor travels to Havana to find out what happens when a Franco-Cuban rum brand makes a movie. …
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Q&A
Calling himself the Marketoonist, Tom Fishburne creates whimsical custom cartoon campaigns for brands like Kronos, Unilever and the Wall Street Journal. We spoke to him about brand storytelling, agency culture…
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Q&A
Cirque du Soleil is one of the world’s most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at the Tomorrow…
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Q&A
Blunt, bold and passionate about the future of advertising, Web entrepreneur Cindy Gallop wants to turn your good intentions into collective actions with her crowd-sourcing platform IfWeRanTheWorld. We sat down with her at the Tomorrow Awards…
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