Q&A
As Executive Creative Director of Google Creative Lab, Robert Wong has the enviable job of getting Google’s “toys out to the kids,” as he puts it. We sat down with him at the Tomorrow Awards…
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Q&A
A founding father of online journalism, 15-year-old Slate.com now finds itself in a whole new world of aggregation, content farming and SEO. We spoke to Slate editor David Plotz about how the “Slate sensibility” has helped distinguish and extend…
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Q&A
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital…
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Q&A
SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day. But with all this content, someone has to sort the wheat from the chaff. We spoke to The Guardian’s Ian…
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The South by Southwest interactive media festival kicked off this weekend and it’s as inspiring and overwhelming as you would imagine. Our editor reports from the scene in Austin, Texas.
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Q&A
Custom magazines have been around for ages, but their role and relevance have been challenged by the fragmented new media landscape. We spoke to CBS Vice President of Communications Jeremy Murphy about Watch!, a branded magazine that puts content…
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Q&A
In his latest bestselling book, The Upside of Irrationality, behavioural economist Dan Ariely explores how defying logic can actually be good for business. We spoke to him about the ups and downs of…
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Q&A
We love content at Sparksheet, whether it exists in a mobile app, an airport, or the glossy pages of a magazine. That’s why we’ve joined forces with Love Content, a new initiative devoted to showcasing the…
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Q&A
Cranky customers. Unpredictable wait times. If you think air travel is rough, just peek into an emergency room near you. We spoke to Detroit Medical Center’s Julian Bond about how the U.S. hospital is using social…
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Q&A
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL…
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