Books are not dead. In fact, people are reading more than ever. That was one lesson of the Digital Book World – Discoverability and Marketing conference in New York City this week. Read on for more.
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Q&A
Thought crime and civil rights aren’t usually top of mind when you think of big data – unless you’re Alistair Croll. We spoke with the author, events organizer and start-up veteran about the promise and pitfalls of a data-driven world.
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The Sparkbeat
We’re thrilled to announce that Sparksheet has been nominated for three Folio Awards this fall. Comprising The Eddies, which recognize editorial excellence, and the Ozzies, which honour excellence in magazine design, the Folio Awards are one of…
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The Sparkbeat
We’ve been using the term “platform agnostic” for years. But our recent feature article about the future of magazine apps has given us pause to reflect on an uncomfortable truth: We’re not entirely sure what “platform agnostic” means…
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Since playing to a local crowd in Athens 116 years ago, the Olympics have grown into a multibillion dollar machine broadcast to every corner of the globe. We put together this olympic-sized infographic to show how the Games have evolved alongside the…
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The Sparkbeat
For the past few years TNS Austalia’s Carolyn Childs has been writing think pieces for Sparksheet that help marketers unpack the cultural challenges and business opportunities of the world’s emerging markets. Today we’re thrilled to present the…
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Q&A
British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012.
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Podcast
At Sparksheet we’re proud to call ourselves a multiplatform magazine and today we’re adding yet another platform to our content arsenal – a podcast! We’re big believers in the power and intimacy of audio and agree with folks like Mitch Joel…
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Q&A
How do you build brand equity for “a piece of sharp metal on a stick”? Razor brand Schick launched a TV series. We spoke to North American marketing director Brad Harrison about Schick’s smooth approach to content.
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The Sparkbeat
Last fall the international content marketing industry came together for the first-ever Content Marketing World conference in Cleveland. The event was the brainchild of Joe Pulizzi who runs the Content Marketing Institute, publishes Chief Content…
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