Dan Levy is the Content Strategist at Unbounce and the former Editor of Sparksheet. He holds a master's degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl
Books are not dead. In fact, people are reading more than ever. That was one lesson of the Digital Book World – Discoverability and Marketing conference in New York City this week. Read on for more.
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Thought crime and civil rights aren’t usually top of mind when you think of big data – unless you’re Alistair Croll. We spoke with the author, events organizer and start-up veteran about the promise and pitfalls of a data-driven world.
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We’re thrilled to announce that Sparksheet has been nominated for three Folio Awards this fall. Comprising The Eddies, which recognize editorial excellence, and the Ozzies, which honour excellence in magazine design, the Folio Awards are one of…
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We’ve been using the term “platform agnostic” for years. But our recent feature article about the future of magazine apps has given us pause to reflect on an uncomfortable truth: We’re not entirely sure what “platform agnostic” means…
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Since playing to a local crowd in Athens 116 years ago, the Olympics have grown into a multibillion dollar machine broadcast to every corner of the globe. We put together this olympic-sized infographic to show how the Games have evolved alongside the…
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For the past few years TNS Austalia’s Carolyn Childs has been writing think pieces for Sparksheet that help marketers unpack the cultural challenges and business opportunities of the world’s emerging markets. Today we’re thrilled to present the…
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British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012.
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At Sparksheet we’re proud to call ourselves a multiplatform magazine and today we’re adding yet another platform to our content arsenal – a podcast! We’re big believers in the power and intimacy of audio and agree with folks like Mitch Joel…
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How do you build brand equity for “a piece of sharp metal on a stick”? Razor brand Schick launched a TV series. We spoke to North American marketing director Brad Harrison about Schick’s smooth approach to content.
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Last fall the international content marketing industry came together for the first-ever Content Marketing World conference in Cleveland. The event was the brainchild of Joe Pulizzi who runs the Content Marketing Institute, publishes Chief Content…
Read on →Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
News and insights from our team.
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company
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