Dan Levy is the Editor of Sparksheet. He holds a Master's degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard University, where he studied and scribbled about online media. Follow him on Twitter @danjl
The world’s “emerging markets” are brimming with opportunities for brands, but each comes with its own local quirks and challenges. In her latest column, TNS Australia’s Carolyn Childs explains that while sex is still a universal selling…
Read on →
Corn farmers and TV anchors. Global CEOs and local graffiti artists. Pretty much everyone was in New York City last week for the eclectic social media event known as 140conf. And as the conference’s official content partner, Sparksheet was on hand…
Read on →
Co-founded by comedian Will Ferrell in 2007, online video platform Funny or Die has become a “creative sandbox” for celebrity spoofs, user-generated content, and branded entertainment. We chatted with the…
Read on →
In case you haven’t heard, Sparksheet is nominated for two National Magazine Awards, which are being handed out in Toronto on Friday. We’re up for Digital Magazine of the Year, alongside such industry stalwarts as Macleans.ca,…
Read on →
Today is our second anniversary (okay, technically it was June 1, but who’s counting?), and to mark the occasion we’re proud to launch a brand new version of Sparksheet. Our basic mandate remains the same, but we’ve made a host of…
Read on →
Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny, socialist Cuba. In this month’s feature article, our editor travels to Havana to find out what happens when a Franco-Cuban rum brand makes a movie. …
Read on →
Calling himself the Marketoonist, Tom Fishburne creates whimsical custom cartoon campaigns for brands like Kronos, Unilever and the Wall Street Journal. We spoke to him about brand storytelling, agency culture…
Read on →
Cirque du Soleil is one of the world’s most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at the Tomorrow…
Read on →
Blunt, bold and passionate about the future of advertising, Web entrepreneur Cindy Gallop wants to turn your good intentions into collective actions with her crowd-sourcing platform IfWeRanTheWorld. We sat down with her at the Tomorrow Awards…
Read on →
As Executive Creative Director of Google Creative Lab, Robert Wong has the enviable job of getting Google’s “toys out to the kids,” as he puts it. We sat down with him at the Tomorrow Awards…
Read on →I think in the digital age, producers of content need to be everywhere the people are.
Curating the web.
Awards we’ve won
Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
