Danielle Aaron is a former Editorial Intern at Sparksheet. When she's not moonlighting as a freelance copy editor, she spends her time obsessing over grammatical errors and tweeting about her epicurean pursuits @ThePlebeReport
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom on Facebook to brands like Disney and Lady Gaga. In our latest Engagement Checkup we discover that gaming is more than a buzzword; it’s a business…
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Groupon brought the “daily deal” into the digital age. But is the brand’s golden veneer starting to fade? In our latest Engagement Checkup, we offer a thorough examination of Groupon’s complicated relationship with retailers and shoppers.
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Earlier this year, Sparksheet columnist Alex Rowland from Alphabird schooled our readers on the differences between branded entertainment and viral videos. Every brand wants its content to go viral, but in the end it comes down to what Alex calls…
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Drawing on her multidisciplinary experience and transmedia chops, UK-based marketer Kathryn McMann creates “big picture” campaigns that bridge the online and offline worlds. We caught up with her at this summer’s 140conf in New York City.
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Here at Sparksheet we are constantly scanning our Twitter and RSS feeds for the most relevant content, media and marketing stories. Every day we come across tweets that pique our interest – articles, videos, pictures, you name it – but there’s…
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Tim Armstrong is now two years into his mission to transform former web giant AOL from dial-up relic to digital content leader, and among his secret weapons is a woman named Huffington. We caught up with him at last month’s 140conf in New York…
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As Chief Evangelist for Seth Godin’s Domino Project, Amber Rae’s mission is to spread the gospel about the marketing guru’s latest venture – book publishing without a publisher. We caught up with her at last month’s 140conf in New York…
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Boasting more than 10 million users, Foursquare is the undisputed king of location-based social networks. But brands and retailers are still figuring out how to cash out on check-ins. We caught up with Foursquare co-founder Dennis Crowley last month…
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I’ve just spent the past hour reviewing the 58th annual Cannes Lions Festival of Creativity schedule. Aside from lamenting my lost invitation to Yahoo’s networking yacht party (attended by Martha Stewart and Robert Redford), I am genuinely in awe…
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We had a blast at last week’s 140conf. From radiation oncologist Krupali Tejura (@krupali) to actor Romany Malco’s ‘Tijuana Jackson’ ex-con alias (@tijuanajackson), there was no shortage of “characters” on stage. Here are…
Read on →Learning happens whether we like it or not. But the medium isn’t the problem; the content is.
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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