Africa United: Marketing the 2010 FIFA World Cup
Everyone knows the World Cup in South Africa is one of the biggest sponsorship platforms on earth. But when it comes to stoking African pride, few international brands can compete with MTN, the local cell phone company. Writer David Godsall reports…
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David Godsall is a writer, editor, wanderer and communications consultant who splits his time between Vancouver and San Francisco. He is the former online editor of Air Canada's enRoute magazine and has written for Western Living, BC Business Magazine and the New York Times. Follow him on twitter