David Meerman Scott: Who Controls Your Message?
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning…
Read on →
David Meerman Scott is a marketing strategist, keynote speaker, advisor to companies, and the author of eight books, three which are international bestsellers. His latest book, Newsjacking, is getting tremendous buzz around the world. Follow him on Twitter: