Erin Rubin is a former Editorial Intern at Sparksheet. She recently completed her Honours degree in English and Marketing at McGill University and spends her spare time writing about culture jamming and globetrotting.
Brand meets cause. Brand markets cause. Brand and cause grow old and rich together. Simple, right? In our latest Engagement Checkup, we look at how cause marketing has become much more complicated in the age of social media.
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Groupon gets picked on, YouTube gets original and Warren Buffett sounds the alarm bells in this week's roundup of content, media and marketing stories.
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Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize…
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Jennifer Aniston helps Smartwater go viral, AdAge remembers Elizabeth Taylor as a leading pitch lady, and Twitter celebrates its fifth birthday in this week’s roundup of content, media and marketing stories.
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Charlie Sheen brings his rants to Twitter, Google mails in an apology, and the iPad 2 dominates the news in this week's roundup of content, media and marketing links.
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Yahoo! challenges Murdoch, rapper Lil Wayne faces off against Oreo and the Mobile World Congress takes over Barcelona in this week's roundup of content, media and marketing stories.
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Pepsi throws a Hail Mary, Rupert Murdoch bets on The Daily, and Egypt thrusts social media into the spotlight in our new-and-improved roundup of content, media and marketing stories.
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Caribou Coffee turns up the heat, AOL takes aim at Flipboard, and fake tornadoes touch down in NYC in this week's roundup of content, media and travel marketing links.
Read on →There is wisdom in that cabin. And a smart airline will try to figure out how to get that wisdom out of it.
Curating the web.
Awards we’ve won
Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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