Eve Thomas is Assistant Editor, Luxury Brands at Spafax in Montreal, working on magazines and virtual content for Mercedes, Fairmont Hotels & Resorts and Bombardier’s Business Aircraft division. When she’s not knee-deep in truffles and Fabergé eggs, she is sharing her thoughts on Jersey Shore and zombie movies as the resident pop culture expert on the Kelly Alexander Show.
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas.
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How do you turn a national crisis into a marketing opportunity (and still be able to sleep at night)? Travel editor Eve Thomas explains how travel experts around the world have walked the fine line of disaster tourism.
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Look beyond the artwork in the lobby or the token lending library: By supporting artists and writers, international hotel brands are establishing real cultural cachet, reports travel writer Eve Thomas.
Read on →The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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