Eve Thomas is Assistant Editor, Luxury Brands at Spafax in Montreal, working on magazines and virtual content for Mercedes, Fairmont Hotels & Resorts and Bombardier’s Business Aircraft division. When she’s not knee-deep in truffles and Fabergé eggs, she is sharing her thoughts on Jersey Shore and zombie movies as the resident pop culture expert on the Kelly Alexander Show.
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas.
Read on →
How do you turn a national crisis into a marketing opportunity (and still be able to sleep at night)? Travel editor Eve Thomas explains how travel experts around the world have walked the fine line of disaster tourism.
Read on →
Look beyond the artwork in the lobby or the token lending library: By supporting artists and writers, international hotel brands are establishing real cultural cachet, reports travel writer Eve Thomas.
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
News and insights from our team.
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company
Back to the top ↑