Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Fraser Ballard is a Copywriter and Content Strategist for Spafax Montreal, and the sub-editor of Quebec-based luxury lifestyle magazine Mixte. He has a degree in Communication & Cultural Studies with eyes set on a dreamy postgraduate life in London … or Toronto (if he has to).
In the many-tiered world of business flying, even the supposedly elite get crammed into economy. Spafax's Fraser Ballard urges airlines to cut the class and offer frequent-flyers something tangible for their miles.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.