Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Gina Smith writes freelance articles for magazines, online outlets and publications for companies such as GlobalResponse.com. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.