Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She is the author of the PR and marketing blog Spin Sucks and co-author of the book, Marketing In the Round.
How do PR professionals change their industry’s reputation from spin zone to profit centre? By breaking out of the media relations box and going back to business school, suggests CEO and author Gini Dietrich.
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In their new book Marketing in the Round, Gini Dietrich and Geoff Livingston explore how to develop an integrated marketing campaign in the digital era. In this preview, they explain why marketing is (a little bit) like war.
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Like most industries, PR has been transformed by social media. But that doesn’t mean people’s perceptions of so-called “spin doctors” have changed too. Arment Dietrich CEO and
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
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Transmedia, Brazil: Q&A with Maurício Mota
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In Defense of Sales: Q&A With Daniel H. Pink
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C2-MTL 2013 Live Feed
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