Hank Wasiak is a communications industry leader, partner at creative hot shop The Concept Farm and former Vice Chairman of McCann-Erickson. He is a bestselling author, keynote speaker and a three-time Emmy award winning television host. Hank is a guest writer for Mashable and columnist on Technorati’s blogcritics.org. He currently teaches at USC’s Marshall School of Business.
Being an open book may seem scary to most businesses but in a world of YouTube, blogging and social networking it’s simply good branding. Marketing veteran and @BrandsConf presenter Hank…
Read on →What works on the Web is authenticity, going after a niche market, and really engaging with the community that you serve.
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