Henry Lawson is the CEO of nFluence Media, a Seattle and London-based startup focused on consumer-driven marketing technology that improves the relationship between marketers and consumers. Henry previously spent 20 years running marketing technology companies like Interep, the largest US radio sale house, and Donovan Data Systems, the technology backbone of media agencies processing 90 percent of US and UK TV ad spending.
In this digital, data-driven world privacy is more of a concern than ever. Yet people are willing to share their info with marketers. All marketers need to do is ask, explains nFluence Media’s Henry Lawson.
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