Ilana Weitzman is the editor-in-chief of Air Canada’s enRoute magazine. This Spafax publication has won hundreds of awards in the past decade, has twice been named the world’s best inflight publication by the WAEA and was recently named Canada’s best magazine by the Canadian Society of Magazine Editors.
Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural…
Read on →What works on the Web is authenticity, going after a niche market, and really engaging with the community that you serve.
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Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
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Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company
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