Ilana Weitzman is the editor-in-chief of Air Canada’s enRoute magazine. This Spafax publication has won hundreds of awards in the past decade, has twice been named the world’s best inflight publication by the WAEA and was recently named Canada’s best magazine by the Canadian Society of Magazine Editors.
Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural…
Read on →I think we can learn a lot from other countries. Our tendency in the U.S. is to try to figure out everything on our own, as if this is all in the future.
Wenceslao Casares
Mobile in the Americas: Q&A with Wenceslao Casares
News and insights from our team.
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
Back to the top ↑