Ilana Weitzman is the editor-in-chief of Air Canada’s enRoute magazine. This Spafax publication has won hundreds of awards in the past decade, has twice been named the world’s best inflight publication by the WAEA and was recently named Canada’s best magazine by the Canadian Society of Magazine Editors.
Reader engagement starts with relevant content. And if your reader smells a translation, then you’ve lost that person, maybe forever. A good translation goes beyond just getting the words right – it is a text adapted to the readers’ cultural…
Read on →If you’re going to do a corporate blog, the first question is, "Why?"
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Questioning Content: Q&A with Kristina Halvorson
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Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
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So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
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Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2017 Spafax, a tenthavenue company
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