Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Ja-Naé Duane, Director of Social Media at Overdrive Interactive, is a marketing strategist and the author of “How to Start Your Business with $100.” She's been featured in dozens of media outlets, including Associated Press, NPR and Business Week. Her next book, "How to Create Revolution: A Step-By-Step Guide from History's Social Influencers" is due out in the fall.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.