Advertising Entertainment: ‘Transmedia’ Goes Branded
With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands…
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Jacqueline Parker has been writing editorial for the past 10 years for publications such as Lush Magazine, ellecanada.com, Cheek Magazine and Vervegirl magazine. She is also the owner and editor-in-chief of