Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.
Jamille Barreto is the Digital Production Manager at Spafax. Trained and licensed as a journalist in Brazil, she also holds a Master’s degree in Literature and Linguistics. Her research interests include semiotics, philosophy, psychology and politics.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Branded Entertainment vs. Viral Videos
News and insights from our team.
Collaboration involves debate, yes, but people involved in collaboration should generally...The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.Web Design: Where UX and Marketing Meet
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....Public Relations or Content Marketing? Wrong Question.