Brazil Goes Social: The Rise of the Brazilian Digital Middle Class
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports.
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Jamille Barreto is the Digital Production Manager at Spafax. Trained and licensed as a journalist in Brazil, she also holds a Master’s degree in Literature and Linguistics. Her research interests include semiotics, philosophy, psychology and politics.