Mobile Marketing Analytics Are Different
Nearly every marketer today understands the importance of mobile and the importance of data. But do they understand the peculiarities of mobile analytics? ContactPoint CEO Jason Wells explains.
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About Jason Wells
Jason Wells is the CEO of ContactPoint. He previously served as the Senior Vice President of Sony International, where he led the creation and international expansion of Sony’s mobile business line from London. He has spoken on marketing topics at SES New York, SES Toronto, Ad Tech, Digital Hollywood, CTIA and elsewhere. Jason holds an MBA from the Wharton School at the University of Pennsylvania.
Follow him on Twitter: @logmycalls.
Four Mobile Marketing Stats That Will Blow Your Mind
There’s a phone in your customer’s pocket and it’s happy to see you. Mobile marketing expert Jason Wells explains why brands that aren’t harnessing the “historic” power of mobile are leaving money on the table.
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Why Google+ Will Get the C-Suite to Embrace Social Media
What do you get when you cross social media with SEO? A little social network called Google+. Now go tell your C-suite, urges ContactPoint’s Jason Wells.
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Mobile Marketers Are Not Listening to Mobile Consumers
People have different needs when they’re on the go and mobile users tend to want to buy things. The problem? Brands don’t always make it easy, laments mobile marketing expert Jason Wells.
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