Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
In his new book, Youtility, author Jay Baer argues that smart marketing is all about helping customers. In this excerpt, he breaks down the combustible relationship between content marketing and social media.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.