Jay Baer is a hype-free social media and content strategist and speaker, and author of the New York Times best selling business book Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of convinceandconvert.com and host of the Social Pros podcast.
In his new book, Youtility, author Jay Baer argues that smart marketing is all about helping customers. In this excerpt, he breaks down the combustible relationship between content marketing and social media.
Read on →The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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