Jay Baer is a hype-free social media and content strategist and speaker, and author of the New York Times best selling business book Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of convinceandconvert.com and host of the Social Pros podcast.
In his new book, Youtility, author Jay Baer argues that smart marketing is all about helping customers. In this excerpt, he breaks down the combustible relationship between content marketing and social media.
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
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