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Jeff Pulver is an American entrepreneur, best known for his pioneering initiatives in what became the commercialization of IP communications and an investor in multiple Israel-based technology companies. He is the founder and curator of the #140Conf, @BrandsConf and Fashion140 conferences and events.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Branded Entertainment vs. Viral Videos
News and insights from our team.
Collaboration involves debate, yes, but people involved in collaboration should generally...The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.Web Design: Where UX and Marketing Meet
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....Public Relations or Content Marketing? Wrong Question.