Jeffrey Spivock is a Toronto-based marketing strategist, pop culture junkie, volleyball dilettante and travel enthusiast. He has spearheaded projects for various retail brands, including Gap, H&M and Adidas Originals. Jeffrey recently completed a dual MBA/Master of Marketing, which allowed him to live, study and, most importantly, shop in Melbourne, Milan and Shanghai. Reach him at jeffreyspivock [at] gmail.com.
In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing…
Read on →We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
Curating the web.
Awards we’ve won
fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
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Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
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Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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