Joey Tanny is Community Manager at Sparksheet. A graduate of Concordia University's marketing program, he's a heavy consumer of social media, enjoys new ideas and is looking forward to his next travel adventure. Find him at http://jtinc.wordpress.com/
Last week’s BlackBerry outage angered millions of the smartphone’s users when BlackBerry owners from across Asia, Europe, Africa and North America were deprived of email and chat messaging services for days. Even those who don’t own a…
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From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of…
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As you know, Sparksheet is partnering with next week's @BrandsConf in New York City to bring you all sorts of fresh content on the humanization of brands. To make sure our readers are part of…
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From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space.
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There are lots of reasons to spend time in an airport. Freak snowstorms, airline strikes, giant ash clouds. Or maybe you’re just a really big fan of
WordPress hits a milestone, Heathrow rebrands, and Google looks at pay-per-view content in this week's roundup of content, media and travel marketing links. Here’s what you need to read…
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This week we saw some interesting content strategy ideas, cutting edge print 2.0, good (and bad) news out of the airline industry and who can forget the World Cup. Here’s what you need to read…
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From mobile media to billboards and sidewalk art, the consumer in transit is bombarded with more noise than ever. But brands can help make that trip less monotonous and more inspiring. Here are some of our favourite guerrilla marketing campaigns…
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In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?
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In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
Curating the web.
Awards we’ve won
Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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